Are You Making SEO a Priority in Marketing Your Dealership?
Search Engine Optimization or SEO is widely used by digital marketing agencies such as DigiSphere Marketing to help optimize your dealership’s website when potential customers are using a search engine to find your products or services. SEO is a critical part of getting your dealership’s name, location, products, and services in front of customers. Without a good SEO strategy, your website may not be found when customers are searching. But there is more to SEO than simply getting placed on search results, and here is why:
Good SEO Add Credibility
Websites found at the top of search results are often seen as more credible than those found below them or on the following pages. Many searchers relate top search listings to more reliable or higher quality businesses. It may not matter if the top search result is a newer or smaller business than those found later in the results, people equate that top listing to a more credible business.
Top Listings Offer an Authority Advantage
If someone is looking for an answer to a problem or needs a reputable source for information, they will often rely on businesses found high in search listings. This is referred to as business “authority” and it means your dealership is considered a good source of quality information. You can offer vehicle service tips or videos on how to inspect your vehicle or check fluids between appointments as an example. When your dealership is considered an authority other businesses will link to it which expands your digital reach outside of your area or normal customer base.
It Helps You Track Your Customers
DigiSphere Marketing has several tools that use your website’s SEO data to help track your customers and lets you see how your website is performing. These can include data on which pages are visited, how long a visitor stays on a particular page, whether they found your website through your social media pages, and much more. This helps us tune your website to provide the maximum benefit to every visitor.
Organic Web Traffic Goes Up
The term “organic” web traffic refers to any visitor who came to your website through any non-paid means. If you have a good SEO program that keeps you high on search results you will gain customers that you didn’t get through paid advertising. This is always a bonus because your website is open 24/7 and doesn’t require you to be sending out paid mailers or other advertising. Those avenues are always open to you but you should take advantage of SEO to keep your website at the top of the search engines.
You Become Better Than Your Competitors
If you look at your local marketplace, your competitors may offer similar vehicles, similar specials or sales, and have similar service programs. SEO can make the difference because the right keywords for your website can make your dealership stand out above your competitors. More importantly, if you don’t keep your SEO program active and fresh the opposite can happen and your competitors will get the attention of prospective customers. A slight advantage can make a big difference in the highly competitive automotive marketplace.
We hope this summary helps you understand how your dealership can benefit from a robust SEO program. How you get it done is by using DigiSphere Marketing to manage it for you. We can also tune up your website, manage your social media, provide direct mail services, and do all the right things to maximize your dealership’s marketing dollars. For more information please give us a call at 800-807-4079.