Digital marketing is any business marketing you do using the Internet. But the scope of that marketing is far more complex because it includes any form of digital communication between you and your customers. If your company isn’t making a dedicated effort to have a digital marketing footprint you are missing huge opportunities to grow your business. If this effort appears overwhelming, DigiSphere Marketing can help. Here are some of the ways your business should be taking advantage of the digital marketplace:
SEO and SEM
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) refer to ways your business information is optimized to be placed first for search engine listings related to your products, services, or location. SEM refers to paid advertising that places you on the first page of search engine results. Most customers today search for your business or products before they come to your door, so it is critically important to optimize your digital business footprint so they find you rather than your competitors.
If you have a business website but don’t keep it updated, optimized, and filled with engaging content, you are missing a great digital marketing opportunity. Active websites that use SEO will get organic search results from customers looking for your products or services. You have to take time to keep your business website active and useful for customers to see value in coming to you.
A growing segment of digital marketing is having a social media presence and using it to connect to both existing and prospective customers. Twitter, Instagram, Facebook, and other platforms are increasingly used by customers to interact with businesses. You need to have a presence there and actively participate.
Pay-Per-Click (PPC) Advertising
PPC refers to ads placed through Google AdWords that place your ad on pages related to keywords you choose about your business or products. Customers can come directly to your website by clicking on the ad, and you are then charged for the number of clicks. It takes the right balance of keywords to keep your costs within your budget, but PPC can bring you customers who might not find you on an organic search.
Marketing with Email
Email marketing is certainly not dead, and carefully designed email campaigns can bring you new customers. You have to make the emails engaging with a quick call to action. Using video and graphics content can also catch the attention of prospective customers. Emails are a great way to offer a special pricing promotion or other incentives to get new business. Careful use of email marketing is not spam, but a positive way to interact with your customers.
How DigiSphere Marketing Can Help
If you are missing opportunities to grow your business with digital marketing, DigiSphere Marketing can design a digital marketing program for you that incorporates these concepts to give you an active and engaging digital presence. For more information on our digital marketing services, call DigiSphere Marketing today at 800-807-4079.