Category: automotive PPC

Help Grow Your Business Using Digital Marketing

Digital marketing is any business marketing you do using the Internet. But the scope of that marketing is far more complex because it includes any form of digital communication between you and your customers. If your company isn’t making a dedicated effort to have a digital marketing footprint you are missing huge opportunities to grow your business. If this effort appears overwhelming, DigiSphere Marketing can help. Here are some of the ways your business should be taking advantage of the digital marketplace:

SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) refer to ways your business information is optimized to be placed first for search engine listings related to your products, services, or location. SEM refers to paid advertising that places you on the first page of search engine results. Most customers today search for your business or products before they come to your door, so it is critically important to optimize your digital business footprint so they find you rather than your competitors.

Content Marketing

If you have a business website but don’t keep it updated, optimized, and filled with engaging content, you are missing a great digital marketing opportunity. Active websites that use SEO will get organic search results from customers looking for your products or services. You have to take time to keep your business website active and useful for customers to see value in coming to you.

Social Media

A growing segment of digital marketing is having a social media presence and using it to connect to both existing and prospective customers. Twitter, Instagram, Facebook, and other platforms are increasingly used by customers to interact with businesses. You need to have a presence there and actively participate.

Pay-Per-Click (PPC) Advertising

PPC refers to ads placed through Google AdWords that place your ad on pages related to keywords you choose about your business or products. Customers can come directly to your website by clicking on the ad, and you are then charged for the number of clicks. It takes the right balance of keywords to keep your costs within your budget, but PPC can bring you customers who might not find you on an organic search.

Marketing with Email

Email marketing is certainly not dead, and carefully designed email campaigns can bring you new customers. You have to make the emails engaging with a quick call to action. Using video and graphics content can also catch the attention of prospective customers. Emails are a great way to offer a special pricing promotion or other incentives to get new business. Careful use of email marketing is not spam, but a positive way to interact with your customers.

How DigiSphere Marketing Can Help

If you are missing opportunities to grow your business with digital marketing, DigiSphere Marketing can design a digital marketing program for you that incorporates these concepts to give you an active and engaging digital presence. For more information on our digital marketing services, call DigiSphere Marketing today at 800-807-4079.

Are You Implementing These Strategies at Your Car Dealership?

Marketing strategies for car dealerships are constantly changing to reflect local markets and buying patterns. Dealerships must plan their budgets carefully to take full advantage of the money available, but there are some strategies that car dealerships can use to maximize their ad dollars.

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Mobile Automotive Marketing is Key

In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.

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Launch a Successful PPC Campaign with These Steps

Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:

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Understanding the What and Why of Retargeting for Your Dealership

You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?

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