Improve Your Local Rankings This Holiday Season with These GBP Updates

Economic forecasters are predicting a return of higher consumer confidence heading into this holiday season, which means it’s time to get your online marketing program ready now.

We want to share with you some great ways to utilize the Google Business Profile (GBP) to improve your local rankings. GBP is all about helping customers find you and discover the important aspects of your brand.

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Sarasota Digital Marketing

Google Updates Keyword Search Policies, Again

Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.

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What the New iOS and Facebook Updates Mean for Your Dealership

Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they  advertise and monitor consumers’ activities.

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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

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