What the New iOS and Facebook Updates Mean for Your Dealership

Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they  advertise and monitor consumers’ activities.

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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

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Mobile Automotive Marketing

Mobile Automotive Marketing is Key

In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.

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