Digital Marketing Archives - DigiSphere Marketing

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DigiSphere Mkt May 31, 2021

What the New iOS and Facebook Updates Mean for Your Dealership

Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they advertise and monitor consumers’ activities.

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DigiSphere Mkt April 26, 2021

SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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DigiSphere Mkt March 30, 2021

GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

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Big Tip Tuesday

DigiSphere Mkt December 15, 2020

Big Tip Tuesday Episode 1

Today we released our first episode in our Big Tip Tuesday series where we educate dealers on digital marketing in today’s ever-changing space.Below is the video and transcription of the video.

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Google My Business

DigiSphere Mkt December 14, 2020

Have You Created Your Google My Business Short Name?

If you don’t know what a Google My Business Short Name means, or don’t have one, here is a quick primer on what Google My Business Short Names are and how they can benefit you.

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Digital Marketing Strategies

DigiSphere Mkt December 14, 2020

Is Your Dealership Following These Digital Marketing Strategies?

In today’s digital era, digital marketing is more important than ever. If you are marketing a car dealership, you want to craft a successful digital campaign that attracts returning customers and new clients. Read on for the best digital marketing strategies for your dealership.

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Google Announces Mobile-First Indexing

DigiSphere Mkt December 14, 2020

Google Announces Mobile-First Indexing for the Whole Web

Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed.

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Mobile Automotive Marketing

DigiSphere Mkt December 14, 2020

Mobile Automotive Marketing is Key

In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.

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Google

DigiSphere Mkt December 14, 2020

Are We Experiencing a Local Algorithm Update?

Google makes small incremental updates regularly to their search algorithms, but periodically they do a more significant update called a “core update”. Here is what Google says about core updates and their purpose in their Webmaster Central Blog:

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Content Marketing

DigiSphere Mkt December 14, 2020

Are You Implementing These Strategies at Your Car Dealership?

Marketing strategies for car dealerships are constantly changing to reflect local markets and buying patterns. Dealerships must plan their budgets carefully to take full advantage of the money available, but there are some strategies that car dealerships can use to maximize their ad dollars.

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