Sarasota Digital Marketing

Google Updates Keyword Search Policies, Again

Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.

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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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DigiSphere Marketing Google Ads

Google Ads to Remove Average Position Metric

Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).

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Retargeting for Your Dealership

Understanding the What and Why of Retargeting for Your Dealership

You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?

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Automotive PPC

Launch a Successful PPC Campaign with These Steps

Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:

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Where's the Beef?

Where’s the Beef?

If you were old enough to view television in the 1980s, you may remember an advertisement Wendy’s ran called “Where’s The Beef?” The ad featured a lady who ordered a cheeseburger. Her friends join her and admire the size and fluffiness of the buns. To their surprise, they open the bun and find a wimpy and relatively small beef patty.

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