Improve Your Local Rankings This Holiday Season with These GBP Updates

Economic forecasters are predicting a return of higher consumer confidence heading into this holiday season, which means it’s time to get your online marketing program ready now.

We want to share with you some great ways to utilize the Google Business Profile (GBP) to improve your local rankings. GBP is all about helping customers find you and discover the important aspects of your brand.

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Good SEO vs Not-So-Good SEO

DigiSphere Marketing knows that you’ve probably encountered the term Search Engine Optimization (SEO) at some point or another. Especially if you’ve dabbled with web marketing, blogging, or online business, you know that you must make your content compatible with the web’s biggest search engines like Google. Are you aware of these distinctions between good SEO and not-so-good SEO?

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Sarasota Digital Marketing

Google Updates Keyword Search Policies, Again

Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.

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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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