Good SEO vs Not-So-Good SEO

DigiSphere Marketing knows that you’ve probably encountered the term Search Engine Optimization (SEO) at some point or another. Especially if you’ve dabbled with web marketing, blogging, or online business, you know that you must make your content compatible with the web’s biggest search engines like Google. Are you aware of these distinctions between good SEO and not-so-good SEO?

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Sarasota Digital Marketing

Google Updates Keyword Search Policies, Again

Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.

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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

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Are You Making SEO a Priority in Marketing Your Dealership?

Search Engine Optimization or SEO is widely used by digital marketing agencies such as DigiSphere Marketing to help optimize your dealership’s website when potential customers are using a search engine to find your products or services. SEO is a critical part of getting your dealership’s name, location, products, and services in front of customers. Without a good SEO strategy, your website may not be found when customers are searching. But there is more to SEO than simply getting placed on search results, and here is why:

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