Would you like to learn simpler and faster ways to boost conversion rates?
Of course, you would because that’s the entire purpose of online marketing. Otherwise, your business website would be scarcely better than decoration, and you pay too much for something like that. So, let’s explore some practical ways to increase conversions and sell more products and services.
What is a Conversion Rate?
Before we begin, here’s a friendly reminder of what we mean by the term “conversion rate.” The simplest definition: the percentage of website visitors who complete a desired action (make a purchase, subscribe to something, become a member, and so forth). Everything we do in web marketing has some variation of this as the end goal.
Proven Ways to Increase Conversions
Create a Chat Feature for Your Website
We touched on this briefly in our previous post on AI in digital marketing. The chat features have a pretty solid ROI for business websites. This allows customers to ask questions on your website for fast responses. Why does this matter? Research tells us that customers are almost 60% more likely to buy from brands that can answer questions in less than a minute.
Focus on Easy Website Navigation
The fastest to negate conversions and sales is to leave your website slow, unresponsive, and hard to navigate. According to a study from Stanford, 46% of consumers use website design as their top consideration for assessing brand credibility. Therefore, it’s essential to ensure smooth navigation (with everything easy to locate).
Include Effective CTAs Throughout Your Content
Whenever you produce new content, it’s important to have a call-to-action (CTA). The entire piece may be a CTA, or you can at least finish by reminding customers to contact you and check out certain products or services. Be mindful, however, not to overdo it, or confuse folks with more than one CTA per article/post/page.
Use Dynamic Images Often
Digital marketing pros agree that dynamic images and videography make a big difference for business websites. For automotive dealerships, this is your opportunity to attract clients with better images of the cars, trucks, and SUVs you’re selling. When you work with DigiSphere Marketing, we have several ways to build a spectacular modern website full of enticing graphics. You can find examples of this by checking out what we use for our home page or looking over the video graphics we created for Lamborghini Sarasota.
You’ll notice a common thread among these suggestions: do everything you can to enhance user experience. The easier, clearer, and more convenient you make the web experience, the better your chance of conversions.
Would you like to learn more about effective web marketing, SEO, and other ways to get the most from your ecommerce efforts?
Then we hope you’ll consider the services of DigiSphere Marketing, an effective partner for small and medium-sized businesses across many industries. You can learn more about our professional web management services by calling us anytime at 800-807-0331.