Technical and content SEO across a large catalog of hardwood species, stair treads, and specialty flooring, lifting the whole site up the rankings.
Category-structured Google Ads plus Performance Max and Shopping, capturing high-intent buyers and driving online ecommerce sales as well as getting the phone to ring.
Meta advertising and organic content that built reach and engagement into one of the brand's largest traffic sources.
Average Google
position improvement
More website traffic
(2024 → today)
Tracked phone calls
(94% answered)
Paid search clicks
in 12 months
Flooring.org sells a deep catalog of premium flooring online, including unfinished and prefinished solid hardwoods, white and red oak, exotic species like Patagonian rosewood and Brazilian walnut, stair treads, herringbone and chevron, and specialty vinyl. In a category crowded with big-box retailers and national marketplaces, the brand needed to be found for hundreds of specific product searches, not just generic terms, and it needed that visibility to translate into online orders and sales conversations.
Because flooring is a high-consideration, often high-ticket purchase, a large share of buyers pick up the phone before they buy. So success wasn’t only about traffic and rankings; it was about turning that demand into measurable leads, calls, and quote requests, while steadily growing the site’s organic footprint so acquisition costs would improve over time.
DigiSphere built an integrated program across SEO, paid search, and organic & paid social, with GA4 and CallRail call tracking in place so every channel could be tied to real business outcomes and optimized accordingly.
Measured across Google Search Console, GA4, Google Ads, Meta, and CallRail. Growth figures compare the 2024 baseline with the most recent twelve months.
Sustained SEO moved the site's average Google position from the mid-30s to around 12 — from page three onto page one — while monthly organic impressions grew roughly four-fold. Flooring.org now ranks #1 for its brand and holds top-5 positions across a wide range of high-intent product searches.
| Keyword | Monthly Searches | Google Rank |
|---|---|---|
| red oak stair treads | 1,900 | #8 |
| unfinished hickory flooring | 260 | #5 |
| chevron white oak flooring | 50 | #5 |
| unfinished pine floor | 320 | #2 |
| red oak herringbone | — | #4 |
| unfinished red oak herringbone | — | #3 |
| flooring.org (brand) | — | #1 |
Rank Tracker (live U.S. Google rankings) & Google Search Console. Product pages such as red oak stair treads and unfinished white oak flooring now rank in the top 10.
Technical fixes, category and product-page optimization, and supporting blog content across hundreds of species and product types, designed to lift the whole domain, not just a handful of pages.
A category-structured Google Ads account, unfinished, vinyl, herringbone, stair treads, plus Performance Max and Shopping to capture in-market buyers and route calls through CallRail.
Meta advertising and consistent content turned social into one of the site's largest traffic sources and drove engagement into the tens of thousands per month.
GA4 and CallRail tied every channel to sessions, conversions, online orders, and, critically for flooring, tracked phone calls, so budget flowed to what actually produced leads.
GA4 monthly sessions. Growth was driven by a balanced mix of paid social, organic search, and paid search.
For roughly $8,900 in Meta spend, Timpte reached 1.8M impressions at a 4.7% click-through rate — making paid social the single largest source of website traffic. The same effort built an owned audience from scratch: more than 2,388 net new Facebook followers, 624 on Instagram, and over 84,000 Facebook post engagements.
| Meta Conversions Campaign — Monthly Flight | Clicks | CTR | CPC |
|---|---|---|---|
| May | 27,046 | 4.80% | $0.07 |
| June | 24,035 | 4.96% | $0.08 |
| July | 25,150 | 4.54% | $0.07 |
Meta Ads, client-facing (markup applied). Consistently sub-$0.08 cost per click on the core conversions campaigns.
Meta advertising and consistent content scaled from almost no engagement in early 2024 to more than 20,000 Facebook engagements a month, making paid social the single largest source of website sessions and keeping the brand in front of homeowners and remodelers throughout their buying journey.
GA4 channel data & Facebook insights. Monthly Facebook post engagements grew from double digits in early 2024 to 20,000–28,000.
A tightly structured Google Ads account captured demand across every trailer type, and — critical for a high-ticket, phone-driven purchase — it drove real conversations: 157 tracked calls with an 81% answer rate. Model-specific search campaigns posted 8–10% click-through rates, well above category norms.
| Top Google Ads Campaigns | Clicks | CTR |
|---|---|---|
| Car Hauler — Trailer Models | 2,127 | 9.6% |
| Split Tilt — Trailer Models | 1,184 | 8.9% |
| Utility — Trailer Models | 1,334 | 8.7% |
| General Search — Timpte | 1,385 | 8.6% |
| Performance Max | 4,143 | — |
Google Ads, client-facing (markup applied). Calls tracked via CallRail on paid search.
| Metric | 2024 Baseline | Latest 12 Months | Change |
|---|---|---|---|
| Avg. organic Google position | ~33 | ~12 | Page 3 → Page 1 |
| Monthly organic impressions | ~100K–250K | ~430K–475K | ~4× |
| Monthly website sessions (avg) | ~15,900 | ~36,300 | +128% |
| Paid search clicks (12 mo.) | — | 95,000+ | — |
| Tracked phone calls (94% answered) | — | 2,506 | — |
| Paid social sessions (12 mo.) | — | 182,000+ | — |
Sources: Google Search Console, Rank Tracker, GA4, Google Ads, Meta, CallRail via AgencyAnalytics. Baseline = calendar 2024; latest = most recent 12 months.
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