Good SEO vs Not-So-Good SEO

Good SEO vs Not-So-Good SEO

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DigiSphere Marketing knows that you’ve probably encountered the term Search Engine Optimization (SEO) at some point or another. Especially if you’ve dabbled with web marketing, blogging, or online business, you know that you must make your content compatible with the web’s biggest search engines like Google. Are you aware of these distinctions between good SEO and not-so-good SEO?

Not-So-Good SEO Tactics

Poor Referencing – When done well, referencing with both external and internal links can really boost your website’s reputation with search engines. However, if you reference websites with insecure certificates, low Alexa ratings, or one that comes with a “suspicious activity” message, your website will suffer.

No Headings – People love to read articles/blogs with headings, bullet points, and lists. As a rule of thumb, try to include a new heading at least every 300 words. Otherwise, your written content appears less structured and less digestible to the reader.

Long Articles – In a day and age where folks tend to read a headline and nothing else, you hurt your chances of getting readership with lengthy articles. Some sites even calculate and show you the amount of time it takes to read the post.

Duplicate Content – If you plagiarize, Google’s system has a way of identifying and punishing this. Never copy and paste content and expect it to help your website.

Excessive Anchor Text and Keyword Usage – In the old days, you could spam your article with tons of anchor text and repetitive keywords. Aside from making things miserable to read, Google has caught onto this and penalizes accordingly. It’s also problematic to have too many different keywords.

Good SEO Tactics

Research Keywords – Keep your keywords on topic and shoot for the virtuous means between too many and too few.

Localize Your Content – Whenever possible, make your posts reference your targeted local community or your specific niche market. 

Google’s Featured Snippets – This is a Google-powered feature where you can piggyback off other popular content to draw attention to yours. It usually appears as an addendum to a related post (i.e., “Readers Also Liked”).

Topic Clustering – This tactic is where you make a topic cluster or topic pillar that spawns several other miniature related topics. Wikipedia works this way. Having a big cluster page with several offshoots does a lot to not only expand your website but prove to Google that you’re a legitimate expert with dense and worthwhile content.

Reinvigorate Old Content – Review your content periodically to see if it’s still relevant. This is important for news sites. It’s also critical to ensure that your pages are still functioning properly, free of 404 errors and the like.

Need Help With SEO?

One of the smartest moves an online business can make is to obtain the services of a solid digital marketing company. SEO is where DigiSphere Marketing excels. Don’t leave it to chance. Find out all the ways you can drive more organic traffic to your website AND build your business. Fill out the form below or give us a call at (800) 807-4079!

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