Google Announces Mobile-First Indexing for the Whole Web
Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed. After this is complete Google will occasionally search with their traditional web bot, but the primary crawling from that time forward will be with their mobile smartphone user-agent.
There are multiple ways to check for mobile-first indexing on your website. You can check the Google Search Console for the status on the setting page, or use the URL Inspection Tool to inspect the website URL for recent crawling activity. Google has issued guidance on making both new and existing websites mobile-friendly which includes:
- Make sure the content is the same for desktop and mobile versions including images, videos, and links
- Metadata and structured data need to be the same
- Always check when a website is introduced or redesigned
- Use Google’s URL testing tools to check both desktop and mobile sites
- If you test with tools other than Google’s, use mobile user-agents to match what Google will see
Google recommends using responsive web design for new websites to best take advantage of mobile-first indexing. Using separate mobile URL or “m-dot” websites can and has confused both search engines and users and is therefore not recommended as a way to make your website mobile-friendly.
If you are confused about how to optimize your website for mobile-first indexing, or are creating a new site and want to optimize it for Google searches, DigiSphere Marketing can fix your existing site or help create a new one optimized for the new search algorithms. We also provide SEO optimization, social media marketing, reputation management, direct mail, and many other services. To speak with us about how to get your website high on search engine results call DigiSphere Marketing at 800-807-4079.