Have You Created Your Google My Business Short Name?

If you don’t know what a Google My Business Short Name means, or don’t have one, here is a quick primer on what Google My Business Short Names are and how they can benefit you.

Google My Business Short Name

What is a Google My Business Short Name? — It is a custom name connected to your Google My Business (GMB) profile. Before Google developed this process it was difficult to connect your business profile to Google Maps or other products to market your business. Google Short Names creates a business-specific URL (g.page/yourshortname) that links directly to your GMB profile.

Why should I create a GMB Short Name? — It is a simplified way to link your GMB profile to social media or other sites. For example, you can place your GMB Short Name on your Facebook page which connects customers to your location on Google Maps, or to your business profile on GMB, to give them more information about you.

I don’t know about Google My Business, how do I start? — It is easy to set up a GMB profile; just open your web browser to Google My Business and start the process. You need to sign in with your Google account information. The site will walk you through the process of setting up your GMB profile. This is a useful thing to do because you can add business hours, your location, your website URL, and other information to make it easier for customers to find you.

GMB Short Name Tips — 

  • Include your business name and city name in your Short Name to help identify you
  • Keep it as simple as possible, you want customers to remember it
  • You cannot use any spaces or punctuation, so plan ahead when choosing your Short Name
  • You can change your Short Name three times per year (but remember customers will have to find you again, so be cautious about doing this)

If you don’t have the time to manage your business online as much as you would like, contact DigSphere Marketing. We specialize in search engine optimization (SEO), social media, website design and optimization, pay-per-click marketing, and direct mail management. We can help grow your business presence on the Internet and improve your bottom line. Contact us today for more information at 800-807-4079.