How Does SEO Go Hand-in-Hand with Google Ads?

How Does SEO Go Hand-in-Hand with Google Ads?

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For most, search engine optimization (SEO) can be a very mysterious thing at times. It is used to increase rank in search results online, but it’s also an ever-changing landscape that requires a level of research, creativity, timing, and more. One of SEO’s biggest sidekicks that can at times help rankings increase is Google Ads. 

Google Ads, a new proponent in advertising in the last decade, gives business a means to advertise online. Like any online ad campaign, Google Ads also require a certain level of marketing knowledge when it comes to proper execution. The secret is SEO. When these two online powerhouses come together in the right way, website traffic increases.

Google AdWords

Google offers a tool that advertisers can use called AdWords. AdWords is the platform that helps to bring Google Ads and SEO together to create a better marketing strategy for businesses. How AdWords works is that it acts as a tool for advertisers to pull back the curtain on what keywords are working and which aren’t. Without AdWords, there can be a lot of guesswork in terms of how to market Google Ads properly. AdWords is the tool that plucks the keywords from the dirt and reveals which ones are trending in the search engine. Most consider it a good measurement of performance. 

AdWords in Action

Even after an explanation, this triple partnership can be a little tricky to follow and is best served with an example.  To better explain it all, take the term ‘Used VCR’. Hypothetically, this term has a high search volume across AdWords, meaning that it’s being frequently searched by users. What is being searched widely like that is usually a good sign that it’s a keyword worth sticking to and using. But this can be a double-edged sword as it means that you’re competing with a vast number of other writers and content creators in using the term. It can become oversaturated. 

How do you remedy that? You bring the big fish to a small pond by adding words to the term that not only serve the purpose of the content, but also serve an audience that needs it. Instead of using ‘Used VCR’, the term ‘Used VCR in New York’ would rank better. New York is just an example. You could use any city or even something like ‘Used VCR at BestBuy’. The point is, you’re taking a high-ranking term and bringing it to a niche. There are many different techniques to leverage Google Ads and SEO, this was just one example.

The more intricate work needs professionals like us at DigiSphere Marketing.  Contact us today for all your online marketing needs at info@digispheremarketing.com or call us at 800-807-4079. If you’re local, feel free to stop by our offices located at 7273 Bee Ridge Road in Sarasota.

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