How to Improve Your Engagement with Your Instagram Followers
If you run a business and have spent any time at all marketing it through social media outlets, you’ve probably seen how lucrative that mechanism can become. There’s almost no getting around the need to use tools like Facebook, Instagram, and Twitter to promote your business. In this post, we’ll take a closer look at ways to augment your company profile with the Instagram platform.
Improving Engagement with Instagram for Business
Instagram for business is a useful way to leverage the application’s features to attract new clients. You’ll notice that it focuses intently on stories, posts, photos, memes, and other fast messages to “hook” your target audience with something. This has many potential advantages for business marketing.
How do you put this to work for advertising your products and services? We recommend focusing on these strategies to energize your business traffic from Instagram.
Make Good Posts
This is likely the most obvious Instagram component. How well would you do with the platform if you didn’t take your time and produce interesting content? You’ll only be able to do this by determining what your target audience enjoys. Fortunately, you can gauge that by reviewing which of your posts get “likes” and comments. Don’t forget to correspond with your followers by responding to comments too.
Do you pay attention to how much you post and what times of the day you do it? Both of those are important. As far as timing goes, you should vary your posts throughout the day, but always try to have something in the morning. Many Instagram users (your potential clients) check Instagram immediately upon waking.
Focus on Branding
You should devote serious effort to branding also. It’s not enough to advertise and post haphazardly. Make sure you’re consistently emphasizing your business mission, the specific products/services, your goals/values, your personality, and all of this with a laser focus on a specific target audience.
Taking the time to understand and implement these marketing strategies will yield significant dividends for your company. Don’t be discouraged if you get off to a slow start. As always, social media requires patience and a willingness to learn.
DigiSphere Marketing Helps Bolster Your Instagram Profile
Would you like to get on the fast track to fully comprehending and utilizing Instagram and social media? Then consider trying our social media management services. DigiSphere Marketing devotes a sizable part of our operations to helping clientele optimize both their company website, but also all the ancillary social media tools. These days, it’s mission-critical that you do both.
If you want to learn more about how to better utilize Instagram or have questions about our other services, please call us at 800-807-4079.