Improve Your Dealership’s Online Reputation
Your dealership’s online presence is now more important than ever as customers switch from onsite purchasing or leasing to using virtual shopping and buying. What you might not be considering are all the sites that influence customers because they contain information about you from reviews and other customer comments. This is your online reputation, and you need to pay attention to it. Here are some things you need to consider when dealing with your online reputation.
You need to monitor it: If you aren’t certain how your dealership is rated online, do a Google search and review the first dozen or two sites other than your dealership site. Pay attention to review sites like Google or Yelp to see what your customers are saying about your services and employees. Also, search for industry keywords and see if your dealership shows up on the search results. If not, you may be using the wrong keywords to describe your dealership.
Fix any errors you find : Don’t ignore any errors you find concerning your dealership, including outdated personnel information or contact information that has changed. All information concerning your dealership must be current and correct.
Create a consistent brand or image for your dealership : If your website appears different from other advertising images you use, your dealership brand is not consistent. If your website needs to be updated to reflect a new brand you use in other advertising, then get it changed. If the reverse is true, and you like the brand created by your website, then change your other advertising to match it. The goal is to create a consistent image when dealing with the public.
Love your customer reviews and promote them : Many dealerships take customer reviews with a grain of salt, believing that an occasional bad review won’t negatively affect them. Don’t believe that for a minute. Prospective customers often look at less favorable reviews first to see if there are any trends. Take the reviews seriously, respond to them faithfully and honestly, and make the effort to correct any deficiencies and communicate those changes.
Expand your reach with social media and online directories : Social media has been the greatest shift in dealership reach in the last few years. You are missing a great opportunity if you aren’t taking the time to maintain a good social media presence. Also, look for opportunities to get your dealership listed on “top ten” directories in your area. Customers review these sites and look to see which companies make the list.
Establishing and maintaining a dealership’s online reputation takes work, but you don’t have to go it alone. DigiSphere Marketing is an expert in creating a strong and consistent presence on the web for our dealerships and other customers. We also know social media and reputation management and can take your dealership to a much higher level which will directly impact your bottom line. For more information about our services please call DigiSphere Marketing at 800-807-4079.