Optimize Your Vehicle Acquisition Strategy in 2022
You can probably tell that it’s much harder to acquire good and reliable vehicles for your dealership lately, owing to various supply chain disruptions worldwide. Fewer parts and sluggish distribution channels mean that it’s harder for dealerships to acquire both new and used vehicles.
Let’s examine some strategies for overcoming the supply-chain hurdles and optimize your approach to acquiring vehicles.
Utilize Your Dealership Website to Its Full Potential
Physical inventory problems are a huge burden, but one of the ways you can counter this difficulty is by pivoting to an even more digital approach. As we’ll discuss more below, you’ll definitely want to make the trade-in section of your dealer website one of the most focal points.
Many dealer websites are sloppy with too many links to extraneous (or outdated) items. This includes web tabs to specials offers that reached their expiration months earlier. Consider getting a professional digital marketing expert to clean or rehaul your dealer page for you.
Going forward, you’ll need to be certain that your customers can get to your hot inventory items as easy as possible.
Make the Most of Every Trade-In Opportunity
This is a great strategy for both the dealer and the consumer. Dealers can gain more inventory sustainability by focusing extra on trade-in opportunities.
One way to achieve this is by optimizing your trade-in landing page. That’s where you place greater emphasis on your call-to-action (CTA), which must involve getting customers to explore trade-in bargains. Common sense tells you that if you sell a new car AND in exchange for a quality used car, then your inventory will hold a better equilibrium.
Improve Your SEO – Especially for Trade/Sell Searches
We cannot stress SEO optimization enough. It doesn’t mean you need to stuff every web page with excessive keywords (which can backfire), but you should leverage Google search results to your advantage. You can drive a lot more organic traffic to the trade-in section of your dealer website if you get to the top of Google’s search results for keywords like “trade and sell” or “trade-in opportunities.”
While it’s a great idea to gain web traffic in general, with short inventories, it’s considerably better to direct the attention to your trade-in deals. Our SEO experts and web-design specialists at DigiSphere Marketing can show you even more about web optimization in light of low inventories. Improving automotive dealer websites is one of the core components of our business, and we’d be happy to help boost your web presence as well. Discover more about our services by calling (800) 807-4079.