Cable is fading. Streaming is everywhere. Today’s consumers are watching their favorite shows on Roku, Amazon Fire TV, Apple TV, Hulu, and dozens of other platforms, and they’re doing it without ever flipping through a traditional channel guide.
OTT (Over-the-Top) and CTV (Connected TV) advertising puts your brand directly in front of those viewers, in full screen, unskippable, and in the comfort of their own living room. It’s the reach of TV with the precision of digital marketing, and DigiSphere is here to make it work for your business.
OTT (Over-the-Top) refers to video content delivered via the internet, bypassing traditional cable or satellite providers. Think Netflix, Hulu, Peacock, and Pluto TV.
CTV (Connected TV) refers to the actual devices used to stream that content, including smart TVs, Roku sticks, Amazon Fire TV, Apple TV, and gaming consoles.
Together, OTT and CTV advertising allow your business to serve video ads to highly targeted audiences while they stream the content they love, on the big screen, in a lean-back, high-attention environment.
Traditional TV ads are expensive, broad, and nearly impossible to measure. Digital banner ads get scrolled past. OTT and CTV advertising bridges the gap, giving you the best of both worlds.
Your message gets seen. Most OTT and CTV ad placements are non-skippable, meaning viewers watch your full ad before returning to their content.
Reach the right people based on location, age, interests, household income, browsing behavior, and more. No more paying to reach people who will never become your customers.
Track impressions, completion rates, website visits, and conversions. Unlike traditional TV, every dollar is accountable.
Your ad appears on a large screen, in a distraction-free setting, alongside premium content. That’s a level of attention that social media simply can’t match.
Whether you’re targeting customers in Sarasota or scaling your campaign nationwide, OTT and CTV can be sized to fit your goals and your budget.
OTT and CTV work across a wide range of industries and business sizes. It’s especially powerful for:
Local service businesses looking to dominate their market and build brand recognition
Home services companies, such as contractors, roofers, and landscapers, target homeowners
Healthcare and wellness practices who want to reach patients in a trusted, relaxed environment
Retail and e-commerce brands are driving awareness and traffic at scale
Restaurants and hospitality businesses are putting their brand in front of local diners
Any business ready to graduate from social media alone and show up on the big screen
DigiSphere makes OTT and CTV advertising accessible, affordable, and effective for businesses of all sizes. Whether you’re running your first video campaign or looking to level up your current advertising strategy, our team is ready to build something that gets results.
DigiSphere makes OTT and CTV advertising accessible, affordable, and effective for businesses of all sizes. Whether you’re running your first video campaign or looking to level up your current advertising strategy, our team is ready to build something that gets results.
DIGISPHERE MARKETING
DISPLAY & RETARGETING ADS · VIDEO MARKETING · SOCIAL MEDIA ADVERTISING
The goal was to get as many surveys as possible for potential aerial gondola development in Clearwater, FL in a short period of time. This Paid Search campaign was a blended strategy and we used all means of advertising for the best results and exceeded the goal requested. They even made the news!
WEBSITE DESIGN · SEO · PPC · SOCIAL MEDIA
The goal was to educate potential customers on the benefit of choosing Dent Shop over traditional body shops and why paintless dent repair is a better option. The initiative is to get more business for all 3 locations through different digital avenues including Paid Search with Google Display/Retargeting Ads & Social Media Advertising.
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