Case Study
The Power Garage
Dealer Website Platform
One site for boats, RVs & trailers, motorcycles, off-road, snow, and power equipment, with online shopping, parts requests, rentals, and loyalty rewards built in.
Local SEO & Reputation
Category and brand pages built for how local buyers search, plus Google Business Profile management and steady review growth.
Paid Search & Shopping
Performance Max campaigns built per vehicle line, plus Google Shopping ads for power equipment fed straight from site inventory.
49
Tracked keywords on Google page one
(38 in the top 3)
+43%
Website clicks from Google Business Profile
(Apr–Aug 2026 vs. 2025)
101
Phone calls from Google Ads
in the first 8 weeks
415
Google reviews (up from 314)
with a 4.3★ rating
Overview
The Challenge
Since 2007, The Power Garage has grown from a small Woodstock, Ontario dealership into an all-season destination for the outdoors, carrying Yamaha, Kawasaki, Skeeter, Avalon, Keystone, Husqvarna, and more across boats, RVs and trailers, motorcycles, ATVs and side-by-sides, snowmobiles, and power equipment.
That breadth is the dealership’s biggest strength, and its biggest digital challenge. Most dealer websites are built for a single vertical. A dealer selling pontoons, travel trailers, dirt bikes, and robotic mowers ends up juggling disconnected systems, scattered inventory, and search visibility spread thin across dozens of product categories, each with its own shoppers and its own competitors.
The goal: give every product line a first-class home on one platform, make The Power Garage the first result local buyers see for whatever they’re shopping for, and turn that visibility into calls, visits, and online sales, with paid search layered on to capture in-market demand.
The Results
More Customers From Google
Google Business Profile performance, April through August 2026 compared with the same months in 2025.
6,000 → 8,557
Website clicks from Google (+43% year over year)
12,473
Customer actions on Google (+32% year over year)
2,503
Calls from the Google listing (+15% year over year)
Monthly website clicks from Google Business Profile, 2026. July 2026 was up 44% over July 2025 (1,322).
Our Approach
How We Built a Multi-Line Leader
01. One Platform for Every Line
We built The Power Garage on Xccelerate, our dealer platform: new and used inventory for marine, RV, road, off-road, snow, and power equipment in one searchable site, alongside online shopping, parts requests, rental booking, a My Garage customer account, and a loyalty rewards program.
02. Local SEO by Category
Every product category and brand got a page targeting the searches local buyers actually make, from "bass boats for sale Ontario" to "Yamaha dealer Woodstock," supported by timely content like a Husqvarna robotic mower post that now ranks #1 locally.
03. Google Business Profile & Reviews
Ongoing Google Business Profile management and a steady review-generation program turned the map listing into a primary lead source, with more than 100 new Google reviews and a consistent 4.3-star rating.
04. Paid Search Built Per Vertical
Dedicated Performance Max campaigns for motorcycles, trailers, and boats, plus Google Shopping campaigns for power equipment, including mowers, golf carts, e-bikes, and chainsaws, pulled directly from the dealership's live inventory.
The Results
Owning Local Search, Category by Category
The Power Garage now ranks #1 on Google for searches like “boats for sale Woodstock,” “Yamaha dealer Woodstock,” “ATVs for sale Woodstock,” “marine service Woodstock,” and “boat dealer Woodstock,” and top 5 across all of Ontario for “Skeeter boats,” “G3 boats,” “bass boats,” and “dirt bikes for sale.” Organic search is the dealership's largest traffic source, about a third of all visits, and shoppers are now arriving from AI assistants as well.
Rank Tracker and GA4 via AgencyAnalytics. 49 of 51 ranking tracked keywords on page one of Google.
Paid Search That Makes the Phone Ring
Rather than one generic campaign, the account was built the way the dealership sells: a dedicated Performance Max campaign for each major vehicle line, plus Google Shopping campaigns that put individual power-equipment products from the site's live inventory in front of shoppers. The result was roughly $17 per phone call on about $1,742 CAD in spend, with the first online orders arriving through the site's shop in September 2026.
| Top Google Ads Campaigns | Clicks | CTR | Calls |
|---|---|---|---|
| Performance Max — Motorcycles | 960 | 4.66% | 41 |
| Performance Max — Trailers | 946 | 2.61% | 24 |
| Performance Max — Boats | 916 | 3.76% | 36 |
| Shopping — Push Mowers | 531 | 2.46% | — |
| Shopping — Golf Carts | 396 | 1.55% | — |
Google Ads via AgencyAnalytics, Aug 1 – Sep 24, 2026 (CAD).
Conclusion
One Platform, Every Product Line
The Power Garage shows what’s possible when a dealer’s inventory, parts, rentals, loyalty, and marketing all run on one platform with one partner. Today the dealership is the go-to local result for almost everything it sells, its Google listing drives 43% more website clicks than a year ago, and paid search is delivering phone calls for about $17 each.
With every vertical on a single site and online shopping now live, the dealership is positioned to turn local search leadership into year-round, multi-line revenue.
DigiSphere Marketing combines our Xccelerate dealer platform with SEO, paid search, reputation, and email marketing to help powersports, marine, and RV dealers sell more across every line through hard work, agentic data controls, clear communication, and full-funnel execution.
The Power Garage by the Numbers
| Metric | Result |
|---|---|
| Tracked keywords on Google page one / top 3 | 49 / 38 |
| #1 Google rankings for local “Woodstock” searches | 20+ |
| Google listing website clicks (Apr–Aug, YoY) | 6,000 → 8,557 (+43%) |
| Google listing calls (Apr–Aug, YoY) | 2,173 → 2,503 (+15%) |
| Google listing direction requests (Apr–Aug, YoY) | 1,255 → 1,413 (+13%) |
| Google reviews / rating | 314 → 415 / 4.3★ |
| Google Ads clicks / avg. CPC (first 8 weeks) | 5,560 / $0.31 CAD |
| Phone calls from Google Ads (first 8 weeks) | 101 (~$17 per call) |
Sources: Rank Tracker, Google Business Profile, BrightLocal, GA4, and Google Ads via AgencyAnalytics. Year-over-year comparisons cover April–August 2026 vs. April–August 2025; reviews Jan 2025 – Sep 2026.
Run a powersports, marine, or RV dealership? Let's put every line on one platform.
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