SEO vs. SEM vs. PPC

SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

What is SEO?

SEO stands for search engine optimization. It involves using targeted keywords related to your business, and the goal is to get your webpage to rank higher in searches. A higher search ranking equates to more traffic, which means more potential customers. SEO is an organic long-term approach to digital marketing that can take some time and effort to notice results, but it is recommended that all businesses have a solid SEO plan. Without one, your marketing strategy loses structure. SEO relies on algorithms and link building, which can be quite complicated, so having an experienced digital marketing team on your side is essential to succeed in today’s competitive market.

What is SEM?

SEM means search engine marketing. It is a more direct marketing tactic that requires more of a financial investment. With the goal of reaching a broader audience and increasing traffic, business owners pay to have their pages appear at the very top of searches. The results can be quick and motivating and are easy to check. Because you are directly paying to show up at the very top of searches, SEM is not affected by algorithms the way SEO is. However, these ads are targeted at your intended demographics, so the audience you reach has a greater inclination to click on your page and be interested in what it has to offer.

What is PPC?

Another digital marketing strategy is PPC. PPC Stands for pay per click, and as the term suggests, advertisers pay each time someone clicks onto their page. Like SEM, PPC results can easily be tracked, but the way PPC differs is that it can also be used across other sites in addition to Google, like Bing or YouTube, which can help you reach an even bigger audience. PPC ads can appear as a text ad, a video ad, or an image ad, so they really stand out. 

If you are not sure which digital marketing strategy is the right one for your business, then DigiSphere Marketing is here to guide you along each step of the way. Whether you prefer to stick to an organic SEO approach, or would like to invest more with a SEM or PPC campaign, you can expect an increase in quality scores, conversions, and traffic. These higher quality scores mean a lower cost per click for you, so having experienced digital marketers helping you is necessary.

To set up your FREE digital analysis with DigiSphere Marketing, call us today at 800-807-4079.

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