The Importance of Photos on Your Google Business Profile

The Importance of Photos on Your Google Business Profile

Photos are incredibly important for marketing your business through your Google Business Profile. While we agree you shouldn’t judge a book by its cover, let’s face the facts, most consumers DO judge your business profile by the quality of your images. Thus, it behooves you to take the photo aspect of your Google profile very seriously.

We want to share with you why that’s so important and provide tips on how to leverage photography to your advantage.

Why Do You Need Pictures So Much?

The numbers do not lie when it comes to photo efficacy. Humans are 65% more likely to remember something when there’s a picture. This is even more significant with marketing since photos can increase the number of clicks by 94%.

When Twitter users include an image in their tweets, the retweet rate soars 150% compared to text-only messages.

Hopefully, this illustrates the crucial nature of photo quality for online marketing.

Using Photos Effectively

There are a few strategies DigiSphere recommends for properly utilizing photos on Google Business Profiles. They relate to the type of photos you should use on your account.

Product Photos

It makes perfect sense to start with photos of your product or service. Imagine a food business that didn’t take advantage of an opportunity to showcase pictures of its delicious pizza or ice cream. They would miss out on so many ways to hook their audience.

Interior Photos

Do you run a car dealership with a nice showroom or a restaurant with a beautiful dining ambiance? Then you should get those caught on picture to share with potential customers on Google Business.

Exterior Photos

The same goes for the exterior. If nothing else, your future clientele can view a picture of your business, then have a better chance of locating you when they come to see you in person.

Business Activity Photos

What better way to display your enterprise’s value than with photos of the actual services you’re trying to market. This could be as simple as a picture of a hand turning a wrench on a pipe (for a plumbing business).

People Photos

It rarely hurts to introduce human elements to your profile. This will help you put a face on your business. Do you have a big team of people or staff? Why not get group photos? Just make sure folks are smiling and look happy.

We think if you have a solid photo portfolio, you’ll be well on your way to having a successful Google Business Profile.


DigiSphere Marketing wants to help you stay on top of the best strategies for maximizing your company’s digital presence. These days, it’s almost impossible to have a successful marketing program without using things like Google Business Profiles, which means you need good photos. If you’re interested in learning other ways to improve your web design, get better SEO, or manage social media, then we’re here to help. Call us at any time at (800) 807-4079 or contact us through info@digispheremarketing.com.

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