Email marketing is still arguably the most dependable way to promote your business. You might’ve noticed this whenever you’ve visited certain websites, only to be prompted to join an email newsletter within moments of the page loading. There’s a simple reason so many businesses do this: it works.
Therefore, savvy business owners will devise ways to include conquest email marketing into their advertising framework. Can you generate sales without email strategies? Yes, but it’s a shame to leave aside such an effective ROI juggernaut, like a well-crafted email newsletter.
Since effective email marketing won’t happen automatically, we thought it would help to cover some ways to improve sales output with this approach. Here are a few strategies to help you capitalize on plenty of potential sales traffic.
Emails Should Focus on Product/Service Education
While there is a multitude of ways to analyze the quantitative performance of email lists, online ads, and SEO, you should always begin with good quality. You’ll get far superior results when messages are well written, avoid “sales language,” and above all else – educate your consumers on your products.
One strategy is to compose emails that address certain “pain points” common to your target audience. For example, an automotive dealership might write a newsletter for local residents asking them whether they’ve considered trading-in opportunities while selling a car. That focuses on a common frustration folks have with trying to exchange vehicles. Remember to focus on creating content that identifies and solves customer problems.
Learn the Metrics (and Evaluate Performance Often)
How can you tell whether your email goes to the right folks? In digital marketing we have several ways to size up whether emails work. The most important metrics are click-through rate, bounce rate, conversion rate, open rate, sharing/forwarding rate, and list growth rate. Each merits its own article, but if any seem unfamiliar, then someone from DigiSphere Marketing can help you analyze them AND create ways to improve them.
Managing Your Sender Reputation
You don’t want to lose opportunities because you’ve earned a subpar sender reputation. That’s what happens when you have low engagement, often stemming from an outdated email list. We can help you identify where the problem lies, if, for instance, your emails are getting spam complaints or high bounce rates. There are also ways to maintain your email list by making sure you’re sending content to genuine contacts (using software, like ZeroBounce).
Have a Set Schedule for Emails
You can enjoy much more success by sending content consistently. You’ll improve the chances of it delivering (not falling into the spam box) by sending it at a set time, either daily, weekly, or whatever desired frequency.
These are the basic ways to optimize email marketing. You can leverage even more advanced strategies and techniques when you partner with DigiSphere Marketing. We operate a comprehensive business marketing service, which incorporates all the best elements of email marketing, web development
, search engine advertising, and even traditional radio ads.
Find out more about us anytime by calling our Sarasota office at 800-807-0331.