Why Does My Business Need a Google Business Profile?

Why Does My Business Need a Google Business Profile?

Many business owners wonder how much time and effort they should devote to online media marketing to gain a worthwhile ROI. That might engender the question: Why do I need something like a Google Business Profile? Can’t I just run my business and not have to worry about a web presence?

We’ll address why that’s an important concern for any entrepreneur.

Google Business Profile

What is Google Business Profile & What Does it Do?

Google Business Profile (GBP) is basically a listing that appears whenever people find you from a Google search. With good keyword optimization, your targeted customers will locate your GBP when searching for products or services they want. 

This is similar to using Google Maps to search for businesses. Both resources are a great way for businesses to gain visibility with the folks most likely to use their business. That’s the whole purpose behind building a web presence.

Big Advantages to Having a Google Business Profile

What are some specific advantages to using GBP?

Increase SEO

The greatest advantage behind GBP is the benefit of greater search engine optimization (SEO). If for no other than reason, it gives you yet another marker on the world’s leading search engine, which never hurts.

This simultaneously creates two ways for people to find you: through the GBP itself, but also through Google Maps. These are two of the most effective ways to advertise and draw new customers to your company website.

Customer Interaction

It’s important to see how customers interact with the various GBPs. Notice that whenever you look at other business profiles you’ll see how customers leave reviews and ratings. If you get good ratings, that will be a terrific marketing tool, in and of itself.

In addition, when you receive negative feedback, you can identify your shortcomings. Then you can devise ways to resolve particular criticisms. Just like with other social media, it’s a way to genuinely communicate with customers before, during, and after selling anything to them.

Discover Customer Pain Points

This is similar to the last point. One of the best things about online customer interaction is that people will not withhold their feelings on anything. They’re neither afraid to praise/criticize you nor publicize what they really need. This is your opportunity to identify that and angle your business objectives toward solving their problems.

We hope you enjoyed this brief review of GBP. Don’t forget that it’s crucial to develop a polished and professional appearance for yours. For more on that, feel free to check out our previous post on how photo quality impacts your business profile.


DigiSphere Marketing helps businesses formulate their best online marketing strategy through superior web development, SEO, and other important mechanisms. A good Google Business Profile is a big component of creating a solid brand. If you’d like to learn more about what we do, contact us at any time at 800-807-4079.

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