Why SEO and Website Design Matter for Your Car Dealership
You might be aware that DigiSphere Marketing devotes a lot of resources to help automotive dealerships market themselves more effectively. Two ways we do that are by helping dealerships improve their website design and assisting them with SEO content. We’ve found that these are among the most effective ways to brand your business, attract customers, and generate web traffic.
SEO Makes a Difference
SEO (Search Engine Optimization) is simply the strategy of making sure that everything that appears on a web page has the greatest chance of ranking high on the relevant search engines, especially Google. Getting more eyes on your website is a gateway to getting more of them into your showroom. That’s why it’s a lucrative marketing approach.
Some folks are under the impression that this means over-saturating your service pages and blog posts with keywords, but it’s more of a fine art than that.
Your keywords play a critical role in making your dealer page SEO friendly, and you must select them carefully. The best thing you can do is get into the head of your intended clients/customers to figure out what words they would type into the search engine. “Local car dealership” or “car dealer near me” is a good example of how to do this. Once you identify the best keywords, the goal is to strategically place them within your website’s written content.
This, of course, should not mean that you sacrifice good content in the name of keyword exploitation. That could come back to haunt you in several ways. Google penalizes websites for over-using keywords.
What constitutes good content? There are many examples of ways auto dealerships can do with product descriptions (new and used inventories), blog posts featuring relevant issues to car buyers, landing pages that direct customers to great deals, and don’t forget to tie everything into your social media marketing strategy.
You also want to make sure your website looks attractive. Here’s where you can use images of your most appealing new models to catch people’s eyes as soon as they get to your page.
Another common strategy for car dealerships is utilizing customer service chat features, which customers enjoy because they don’t have to wait on the phone for long durations. The goal is to enhance the user experience as much as possible.
Need a Professional to Help with SEO?
Are you a car dealership trying to enhance your web presence and lead more customers to your showroom? Then DigiSphere Marketing wants to help you grow your business with the most effective online management processes. Whether it’s SEO, e-mail marketing, or building web pages, you’re in capable hands with us. Find out more about how we can serve you and take your car dealership’s digital presence to the next level by calling 800-807-4079 or filling out the form below!