The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Borla Induction account
Borla Induction is the fuel injection and induction side of the Borla family, and it's a very specialized audience. These are enthusiasts who know exactly what they're looking for, and when they type in something like throttle bodies or intake manifold systems, we want Borla to be the first name they see, not a reseller and not a forum thread.
Most of the work here was disciplined SEO. We cleaned up the technical side so the site was faster and easier for search engines to crawl, rebuilt product and category pages around how enthusiasts actually search, and kept pushing on the core product terms until we owned them. We also manage the site, so fixes don't sit in a queue.
From May to September, search clicks were up almost 56%, from 7,718 to 12,006, and impressions grew 83%. Average position improved from 15.1 to 7.1, website sessions grew 55% over the summer, and we're #1 for "borla induction kits," "borla throttle bodies," and "borla intake manifold systems." Those are exactly the searches that matter for this brand.
Every DigiSphere client has a named client success manager.
