Automotive Dealer Marketing & Dealer Websites · Auto · Powersports · RV · Marine
Sell more units. Book more service. Own your market.
Dealer websites with live inventory, vehicle ads that sell specific units, and local SEO that fills your service drive. Built on our Xccelerate platform, run by a team that has worked with dealers for more than a decade.
Dealer partners from Staten Island to Ontario
Your lot, live on XccelerateInventory synced hourly
2026 Midsize Pickup
Crew cab · 4x4 · 12 mi
$48,995
2024 Compact SUV
AWD · 21,400 mi
$27,450
2025 Sedan Hybrid
Certified · 9,800 mi
$31,200
2026 Side-by-Side
4-seat · EPS
$24,999
2025 Adventure Bike
1,200 cc · 300 mi
$18,750
2026 Snowmobile
850 cc · Trail
$15,499
2026 Travel Trailer
Sleeps 6 · 28 ft
$42,900
2024 Class C
Sleeps 8 · 31 ft
$96,500
2025 Fifth Wheel
Bunkhouse · 36 ft
$68,300
2026 Center Console
24 ft · 300 hp
$89,900
2025 Pontoon
22 ft · 150 hp
$46,750
2024 Bay Boat
21 ft · 200 hp
$54,200
+2
Hourly inventory sync2 units added, 1 sold unit removed
Illustrative demo with sample units.
10+ yrs
Partnership with Island Auto Group
10 dealerships, Staten Island, NY
+12%
Conversion rate in 6 months
Island Auto Group
101
Calls from Google Ads in 8 weeks
The Power Garage, about $17 per call
2,503
Calls from the Google listing
The Power Garage, up 15%
Who we work with
Built for dealers who sell more than one thing.
Cars and trucks, sleds and side-by-sides, campers, boats, and the parts and service behind them. Every department competes in a different search, so we market each one on its own terms, then roll it all up into one view of your store.
One rooftop or ten, independent or franchise, we tailor the plan to your inventory, your market, and how your customers shop.
Franchise dealers
New and certified inventory, service, and parts.
Independent and used
Pre-owned inventory that turns fast.
Powersports
ATVs, side-by-sides, motorcycles, and sleds.
RV dealers
Travel trailers, fifth wheels, and motorhomes.
Marine
Boats, engines, and seasonal service.
Power equipment
Mowers, generators, and outdoor gear.
Dealer groups
Multi-rooftop reporting and brand control.
Service and parts
Fill the service drive and sell parts online.
The dealer platform that connects your website, inventory, and leads.
Xccelerate is our own dealership website platform. Your feed imports on a schedule, AI writes the descriptions, a 24/7 AI sales assistant searches your stock and takes the lead, and you can sell parts and take deposits online. No long-term contract.
Live on Xccelerate: Sarasota Car Sales, Platinum Collection, The Power Garage, and Island Auto Group.
Any inventory feed
Feeds from any inventory provider sync on a schedule, so sold units come down and new arrivals go up.
Search and filters
Fast inventory search by make, model, price, and type.
CRM and lead routing
Every lead goes to the right person with an instant auto response.
AI chatbot
Answers questions and captures leads around the clock.
Built-in SEO
Model, service, and city pages structured to rank.
DMS and CRM integrations
Connect the systems you already use. Ask us about yours.
Dealer marketing services
Everything that moves metal, under one roof.
Dealer results
Two dealers, two countries, one playbook.
Getting started
Start with a free dealer audit.
We review your website, inventory pages, Google Business Profiles for every department, ads, and reviews against the dealers you compete with, then show you exactly where units and service appointments are slipping away.
Straightforward terms
- Dealer websites start at $1,500, live in 30 to 45 days
- SEO and PPC scoped to your market, quoted after a free evaluation
- Month to month after an initial 3-month term
- OEM co-op and brand compliance handled
- You always own your website, data, and ad accounts
The dealer marketing guide
Automotive dealer marketing: what actually sells units in 2026
A practical guide for dealer principals and GMs: what your website needs, how to win local search for every department, which ads sell specific units, and how to measure cost per sale.
What a dealer website needs
Your website is your second showroom, and for most shoppers it is the first one they visit. The essentials:
- Live inventory: sold units removed and new arrivals posted automatically, with real photos and prices.
- Fast search and filters: by make, model, price, type, and features, on any phone.
- Strong vehicle detail pages: photos, key specs, payment and trade tools, and a clear way to call, text, or chat.
- Department pages: sales, service, parts, and finance, each with its own path to contact.
- Lead routing: every form, chat, and call sent to the right person, with an instant response.
This is exactly what we built Xccelerate to do, and it is why Island Auto Group runs inventory churn under 30 days across 10 dealerships.
Automotive SEO and Google Business Profiles
Dealers compete in many searches at once: "used trucks near me," "oil change in [city]," a specific model and trim, and parts by part number. Strong automotive SEO gives each of those its own optimized page, then supports them with reviews, local links, and structured data.
Google Business Profiles matter even more. Separate, well-managed profiles for sales, service, and parts can each earn their own calls and direction requests. The Power Garage earned 2,503 calls from its Google listing and grew website clicks from its profile by 43%.
Vehicle ads that sell specific units
Generic "we have great deals" ads waste money. The ads that work tie directly to inventory: Performance Max and search campaigns organized by vehicle line, vehicle listing ads that show the actual unit, and Shopping campaigns for parts and power equipment. That structure is how The Power Garage drove 101 calls from Google Ads in its first 8 weeks, at about $17 per call.
Reputation: reviews sell cars
Shoppers compare dealers by star rating before they compare prices. A steady flow of new reviews, with professional responses to every one, lifts map rankings and closes deals. Island Auto Group's review platform and CRM surveys have delivered thousands of reviews across its stores.
Powersports, RV, and marine dealers
Seasonal dealers live and die by timing. We plan content and budgets around your selling seasons, push service and storage in the off season, and build pages for every brand and model line you carry, so you are visible before buyers walk the lot.
Measuring what matters: cost per sale
Clicks and leads are only the start. We track calls, forms, chats, and direction requests by department and by campaign, then work with you to connect them to sold units and service revenue. That is how you know which dollars to double down on and which to cut.
Questions to ask a dealer marketing agency
- Can you show results from dealers like mine?
- How does inventory get onto the website, and how fast do sold units come down?
- Do you manage separate Google Business Profiles for each department?
- Will I own my website, data, and ad accounts? (With us, always.)
- How will you report on cost per lead and cost per sale?
Rather talk it through?
Get a free evaluation with a clear plan for your business.
Real people
Your dealer marketing team
Mike Mazur
Chief Technology Officer
Oversees Xccelerate, the platform behind our dealer websites, inventory, and CRM.
Sam Ponomarenko
Director of SEM
Runs vehicle-line search, Performance Max, and Shopping campaigns.
Steve Natowski
VP of Client Success
Your point of contact for strategy, priorities, and monthly results.
Nationwide reach
Dealer marketing for businesses across the country
DigiSphere is based in Lakewood Ranch, Florida, and works with businesses from Long Island to Texas, Colorado, Ontario, and the Gulf Coast. Whether you serve one town or ship to all 50 states, we build dealer marketing programs around the markets you want to win.
Every market is different, so we research the searches, competitors, and customers in yours before we build a plan. You get a dedicated team either way, on video calls or in person at our Lakewood Ranch office.
Headquarters: 9040 Town Center Parkway, Lakewood Ranch, FL 34202, serving the Sarasota and Tampa Bay area and clients across the U.S. and Canada.
New York
Staten Island & Long IslandIsland Auto Group's 10 dealerships, plus Oak Neck Cleaners, Ivy On Main, and GKD Law across Long Island.
Mid-Atlantic & Carolinas
Virginia & South CarolinaMajeski Wheel Restoration in Northern Virginia and Scout & Molly's in Myrtle Beach, SC.
Midwest
Scout & Molly's DeerfieldA franchise boutique in Deerfield, IL, #1 in brick-and-mortar sales across the franchise.
Mountain West
ColoradoABC Central child care in Greeley and Windsor, and 4Paws boarding in Colorado Springs.
Texas
Trailer KingA trailer and truck bed dealer serving Odessa and Midland.
Florida
Tampa Bay & Gulf CoastOur home market: The Lucky Duck Shop, Tsunami Sushi, Ed's Tavern, Bart Scovill, TBARTA, and more.
Canada
The Power GarageMulti-line powersports, marine, and RV dealer in Woodstock, Ontario.
Nationwide
All 50 statesBorla, Flooring.org, Coastal Machinery, Card Collector Club, Veteran's Affairs Law, and franchise brands like Russo's and GB Fish & Chips.
City guides: local data, rules, and results
See how your store stacks up against the dealer down the road.
Free dealer audit, delivered within 1 business day.
