Your Google Business Profile Is Not a Set-It-and-Forget-It Listing Anymore
If you claimed your Google Business Profile, filled in your hours, uploaded a few photos, and moved on, you are not alone. For years, that approach was good enough. You showed up in local search, customers found you, and the profile just sat there doing its job quietly in the background. That era is over. Google has fundamentally changed what a Business Profile is, what it does, and how heavily it factors into local search

