What Is AI Search Marketing – And Why Every Business Needs to Pay Attention
Something changed in how people find businesses online, and it happened fast. If you’ve searched on Google recently, you’ve probably noticed the AI-generated summary at the top of the results: a paragraph (or several) that answers your question directly, before you even see the traditional links. That’s Google’s AI Overview. And it’s already reshaping which businesses get found and which ones don’t. Meanwhile, a growing number of people are using ChatGPT, Perplexity, and other AI

