What Is Local SEO? A Guide for Businesses That Serve a Specific Area
What Is Local SEO? A Guide for Businesses That Serve a Specific Area Local SEO is the practice of optimizing a business’s online presence to appear in search results for location-specific queries, including Google Map Pack results, Google Business Profile visibility, and geo-targeted organic rankings. For businesses that serve customers in a defined geographic area, whether that is a city, a region, or a service radius, local SEO is not a subset of general SEO.