Social Media Marketing for Local Businesses: What Actually Works in 2026
Organic social media reach for business pages averages just 2–5% of followers per post in 2026, making paid amplification a required component of any local social media strategy built to generate leads. They post when they can, share the occasional promotion, and respond to comments when someone leaves one. And most of them will tell you honestly: they’re not sure it’s doing much. They’re not wrong to be skeptical. The way social media works for

