The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Russo's New York Pizzeria account
Russo's New York Pizzeria has two businesses running at the same time. They sell pizza in every market, and they sell franchises to new owners. As agency of record, our job was to keep one consistent brand while making both of those engines work.
We built the corporate and franchise development websites on WordPress, ran SEO, answer engine optimization, and schema so they showed up in search and AI answers, managed PPC to get more clicks for the same spend, and powered the corporate franchise marketing program with GTM and GA4 tracking underneath it all.
Franchise direct sales doubled, franchisee searches were up 30%, and paid clicks were up 29% with the same budget. Organic traffic grew 10% and franchise leads were up 5%.
Every DigiSphere client has a named client success manager.
