The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Southwest Florida Office Solutions account
Southwest Florida Office Solutions sells copiers and office equipment, and B2B buyers in that space move fast. They search, they request a few quotes, and they pick someone. The owner didn't want to spend more on ads, which I completely understand, so the question became how do we get more qualified inquiries out of the same budget.
We restructured the Google Ads account around the products and service areas that actually convert, then shifted bids and budget toward the lowest cost per conversion week after week. We also kept supporting social content going for brand awareness, so the name is familiar when someone does search.
From October to March, conversions nearly doubled, from 595 to 1,181, while cost per conversion dropped from $17.70 to $9.75. Over the full twelve months conversions were up almost 30% and cost per conversion was down about 25%, and spend stayed essentially flat at around $21,000. Same budget, a lot more business.
Every DigiSphere client has a named client success manager.
