The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the The Lucky Duck Shop account
The Lucky Duck Shop is a genuinely one-of-a-kind store, a collectible rubber duck shop in St. Pete, and the owners had two goals that pull in different directions. They wanted collectors all over the country buying online, and they still needed tourists and locals walking through the front door. A lot of agencies would pick one. We figured we could do both if we built it right.
We started with a brand-new online store for the full collection, then split the SEO in two: ecommerce optimization for collectors and local pages for visitors. We managed the Google Business Profile to drive directions, and went video-first on social with Reels and Shorts on Facebook, Instagram, and YouTube, because honestly, ducks are made for short video.
Online sales roughly tripled year over year, from $7,467 to $22,891, and online orders went from 146 to 530. Monthly search impressions went from almost nothing to more than 250,000, average position moved from around 35 to around 7, and the store got 3,985 direction requests from Google. One month a single Reel did more than 47,800 views. Online and in store, both are growing.
Every DigiSphere client has a named client success manager.
