Myrtle Beach Marketing for Grand Strand Businesses
Myrtle Beach Built for the Grand Strand season
Millions of visitors, tens of thousands of second homes and a county that grew more than 20 percent since 2020. Marketing here must serve tourists and locals.
1 Myrtle Beach-area case study · 0 local websites
The SkyWheel and oceanfront boardwalk
38,371Residents, ACS 2020-2024
47.3Median age
17.3%Homes that are seasonal or vacation
Photo: High Tide Content on Unsplash
Marketing in Myrtle Beach
Myrtle Beach Marketing for Grand Strand Businesses
The Myrtle Beach area welcomed 18.2 million visitors in 2024, who spent $13.2 billion, according to Visit Myrtle Beach. Myrtle Beach International Airport handled a record 3.84 million passengers that year. Horry County's population climbed 21.8 percent between April 2020 and July 2025 to an estimated 427,551 (U.S. Census Bureau), and its median age of 48.7 reflects a large retiree population.
That creates two audiences. Visitors search on their phones for restaurants, golf, attractions and rentals, mostly from late spring through Labor Day. Year-round residents in Carolina Forest, Market Common, Socastee and Conway need dentists, roofers, HVAC, lawyers and car dealers. Second homes are a large part of the housing stock: 17.3 percent of housing units in the city are seasonal, and Horry County counts 40,967 seasonal homes.
Hurricane season, June through November, shapes demand for roofing, restoration, generators and storm-related legal work, and a single storm can change search volume overnight. Competition for near-me searches along the beach is heavy in peak months, so we plan budgets month by month and lean on Google Business Profile, reviews and fast mobile pages.
Peak season
Memorial Day to Labor Day
Restaurants, attractions and rentals peak in summer, with shoulder seasons in spring and fall. Hurricane season from June through November drives storm prep and repair searches for local service businesses.
Our Myrtle Beach footprint
Published work for Myrtle Beach businesses:
1 case studies with measured results · 0 local websites
Areas we serve locally
Market Common · Carolina Forest · Socastee · Forestbrook · Surfside Beach · Garden City · Murrells Inlet · North Myrtle Beach · Little River · Conway · Briarcliffe Acres · Pawleys Island
Myrtle Beach by the numbers
Who you are marketing to in Myrtle Beach
U.S. Census Bureau ACS 2020-2024 5-year and Vintage 2025 estimates for Myrtle Beach city, South Carolina.
38,371
Residents, ACS 2020-2024 (Myrtle Beach city, South Carolina)
40,937
Residents, 2025 estimate
+14.7%
Population change, April 2020 to July 2025
47.3
Median age
$60,394
Median household income (2024)
60.5%
Homeownership rate
$388,800
Median home value (2024)
33.5%
Adults 25+ with a bachelor's degree or higher
13.2%
Residents who are Hispanic
4,223
Seasonal or vacation homes (17.3% of housing)
Census: Vintage 2025 estimates; ACS 2020-2024 5-year tables. Updated October 2026.
Things to know
What changes when you market in Myrtle Beach
Four patterns we plan Myrtle Beach campaigns around, each backed by a published figure.
18.2M
Myrtle Beach area visitors, 2024 (Visit Myrtle Beach) [3]
Reach visitors before they arrive
Most visitors plan dinners, tee times and attractions from home and finish choosing on their phones once here. We run search and paid social in travelers' home markets ahead of peak weeks, then switch to on-the-ground Maps targeting.
40,967
Seasonal or vacation homes in Horry County (ACS 2020-2024) [1]
Serve absentee homeowners
Owners of second homes need property management, cleaning, HVAC maintenance and storm checks while they are away. Campaigns aimed at out-of-area owners can fill the off-season for local service firms.
21.8%
Horry County population growth, April 2020 to July 2025 (U.S. Census Bureau) [2]
Keep up with year-round growth
New residents in Carolina Forest, Market Common and along the Highway 707 and 31 corridors are choosing providers for the first time. Location pages and service areas should grow with them.
3.84M
Myrtle Beach International Airport passengers, 2024 record [4]
Plan around air travel
Record airport traffic means more fly-in visitors who do not know the area. Clear directions, parking details and up-to-date hours on every listing help them choose you.
Services
How we tune each service for Myrtle Beach
Same team and tools everywhere. What changes is the calendar, the rules, and the searches people in Myrtle Beach actually type.
SEO
Location pages grow with Carolina Forest, Market Common and the Highway 707 and 31 corridors, where Horry County's 21.8 percent growth adds residents choosing providers for the first time.
Google Business Profile
Fly in visitors, part of a record 3.84 million airport passengers in 2024, need directions, parking details and current hours on your listing to choose you over the next option.
Google Ads & PPC
Budgets reach travelers in their home markets before Memorial Day, then switch to Maps targeting near the beach in an area that drew 18.2 million visitors in 2024.
Website design
Rental sites promote only units in zones where stays under 90 days are allowed, and fast mobile pages carry the load when near me competition peaks along the beach.
Social media
Campaigns aimed at out of area owners of Horry County's 40,967 seasonal homes can fill the off season with property management, cleaning, HVAC and storm check work.
Reputation management
When a June to November storm sends roofing and restoration searches up overnight, fresh reviews from Carolina Forest, Socastee and Conway homeowners help local firms get picked first.
Local rules
Myrtle Beach rules that shape your ads, listings, and website
Current as of October 2026. General information, not legal advice; confirm specifics with the county or city office.
City of Myrtle Beach business license
Businesses operating in the city, including all owners of rental property, need a city business license; renewals are due April 30, with a 5 percent penalty per month after, and contractors must show their state LLR license.
What it means for your marketing: We confirm licensing before launching ads, and renewal falls right before summer campaigns start.
Short-term rental zoning
Rentals of less than 90 days are not allowed in most residential zoning districts in the city (any district starting with R, except RMV), and violations are misdemeanors with fines up to $500.
What it means for your marketing: Vacation rental marketing should only promote units in zones where short-term rentals are permitted.
Proof
Our work around Myrtle Beach
Only clients in this city or its immediate area are shown as local. Everything else is labeled national.
More near Myrtle Beach
Sources
- U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
- U.S. Census Bureau, Vintage 2025 population estimates
- Visit Myrtle Beach, Building Momentum at The Beach: The 2024 Recap
- Myrtle Beach International Airport, 2024 passenger record news release
- City of Myrtle Beach, Business License Division, 2026
- City of Myrtle Beach, Short-term rental zoning notice
Let's grow your Myrtle Beach business.
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