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9040 Town Center Parkway, Lakewood Ranch, FL · Mon to Fri, 8:30am to 6pm

Franchise

SEO

PPC

Email

Scout & Molly's Myrtle Beach: website traffic doubled

A Scout & Molly's franchise boutique in Myrtle Beach grew search visibility, website traffic, and local discovery with SEO, Google Business Profile, Meta ads, and email.

Industry

Franchise

Market area

Local

Serves

Myrtle Beach, SC

Olivia Hammer

Client success manager

Olivia Hammer, Client Success Manager

Scout & Molly's Myrtle Beach project

+102%

Website sessions (8,588 → 17,375)

+46%

Search clicks (3,100 → 4,516)

+77%

Search impressions

+120%

Google Business Profile impressions

+49%

Website clicks from Google Business Profile

3 → 34

Google reviews, all 5.0

#4

"boutiques in myrtle beach"

Olivia Hammer, Client Success Manager

The story behind the numbers

Told by Olivia Hammer

Client Success Manager · manages the Scout & Molly's Myrtle Beach account

Myrtle Beach is a tourist town. Shoppers are only around for a few days, so the boutique has to be easy to find, fast.

We focused on local SEO for boutique and styling searches, a Google Business Profile built for clicks and directions, low-cost Meta ads, and email to bring customers back.

Website sessions doubled, from 8,588 to 17,375. Google profile impressions are up 120%. Reviews went from 3 to 34, all five stars. And they're #4 for "boutiques in myrtle beach."

Every DigiSphere client has a named client success manager.

The challenge

In a tourist market, a boutique has to be found by visitors who are only in town for a few days.

Our approach

1

Local SEO

Rankings for boutique and personal styling searches.

2

Google Business Profile

A profile built to drive clicks and directions.

3

Meta ads

Low-cost clicks to reach shoppers.

4

Email

Bringing customers back.

The results

Website

Twice the visits

Sessions8,588 → 17,375

Search clicks+46%

Local

Found by visitors

GBP impressions+120%

GBP website clicks+49%

Direction requests987 → 1,267

Reviews

Five stars, fast

Google reviews3 → 34

Rating5.0

Data: AgencyAnalytics. Oct 2025 to Sep 2026 vs Oct 2024 to Sep 2025.

Services used

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