Staten Island Digital Marketing for Local Businesses
Staten Island New York City's homeowner borough
Search, ads and websites for Staten Island businesses serving about 500,000 residents who search by neighborhood, from St. George to Tottenville.
1 Staten Island-area case study · 0 local websites
The Staten Island Ferry crossing New York Harbor
494,956Residents, ACS 2020-2024
40.6Median age
0.6%Homes that are seasonal or vacation
Photo: David Vives on Unsplash
Marketing in Staten Island
Staten Island Digital Marketing for Local Businesses
Staten Island is the least populous of New York City's five boroughs and the most suburban. The Census Bureau estimates 501,290 residents in July 2025, up 1.0% since 2020. It is also Richmond County, which means businesses here follow New York City rules, including Department of Consumer and Worker Protection licensing, while customers behave more like Long Island or New Jersey homeowners.
About two-thirds of Staten Island households own their home (67.7%), compared with 54.3% statewide, and the median home value is $675,500. That makes home improvement, roofing, HVAC, landscaping, real estate, law firms and medical practices central to the local economy. Many residents commute by car over the Verrazzano-Narrows Bridge or ride the Staten Island Ferry, which carries roughly 12 million passengers a year, so neighborhood loyalty is strong and people shop close to home.
Searches happen by neighborhood: St. George and Stapleton on the North Shore, New Dorp and Great Kills along the East Shore, and Eltingville, Annadale and Tottenville on the South Shore. A quarter of residents were born outside the U.S., so non-English search adds its own patterns for medical, legal and retail businesses.
Peak season
Spring and fall for home services
Exterior work, landscaping and roofing searches climb from March through June and again in early fall, with heating and snow removal in winter. Coastal storm season from late summer into fall raises demand for flood, water damage and generator services along the East and South Shores.
Our Staten Island footprint
Published work for Staten Island businesses:
1 case studies with measured results · 0 local websites
Areas we serve locally
St. George · Stapleton · Port Richmond · Westerleigh · Todt Hill · Grasmere · New Dorp · Great Kills · Eltingville · Annadale · Huguenot · Tottenville
Staten Island by the numbers
Who you are marketing to in Staten Island
U.S. Census Bureau ACS 2020-2024 5-year and Vintage 2025 estimates for Richmond County, New York.
494,956
Residents, ACS 2020-2024 (Richmond County, New York)
501,290
Residents, 2025 estimate
+1.0%
Population change, April 2020 to July 2025
40.6
Median age
$98,333
Median household income (2024)
67.7%
Homeownership rate
$675,500
Median home value (2024)
35.7%
Adults 25+ with a bachelor's degree or higher
19.6%
Residents who are Hispanic
1,118
Seasonal or vacation homes (0.6% of housing)
Census: Vintage 2025 estimates; ACS 2020-2024 5-year tables. Updated October 2026.
Things to know
What changes when you market in Staten Island
Four patterns we plan Staten Island campaigns around, each backed by a published figure.
67.7%
Staten Island homeownership rate, ACS 2020-2024 [1]
Win the homeowner searches
Staten Island has a far higher ownership rate than New York State overall. Home services, real estate and insurance should invest in neighborhood pages, project photos tagged by area and steady review growth.
$675,500
Median home value in Richmond County, ACS 2020-2024 [1]
Make license compliance visible
Home improvement contractors need a DCWP license, and the number has to appear in advertising. Showing it clearly in ads and on the website is required and also builds trust with homeowners who check.
501,290
Richmond County population estimate, July 2025 [2]
Target by shore and neighborhood
North Shore, Mid-Island and South Shore customers rarely cross the island for routine services. Radius targeting around specific neighborhoods and location pages for each shore usually outperform borough-wide campaigns.
25.8%
Foreign-born share of Staten Island residents, ACS 2020-2024 [1]
Plan for multilingual search
A quarter of residents were born abroad. Medical, legal and retail businesses can reach underserved searchers with translated pages, bilingual Google Business Profile posts and separate language ad groups.
Services
How we tune each service for Staten Island
Same team and tools everywhere. What changes is the calendar, the rules, and the searches people in Staten Island actually type.
SEO
Pages are built by shore, from St. George and Stapleton to New Dorp and Great Kills to Eltingville and Tottenville, since residents rarely cross the island for routine services.
Google Business Profile
Bilingual posts reach the 25.8 percent of Staten Island residents born abroad, helping medical, legal and retail listings appear in non English neighborhood searches.
Google Ads & PPC
Targeting stays on the neighborhoods you serve rather than all five boroughs, so budget is not spent on Brooklyn or Manhattan searchers unlikely to cross the Verrazzano-Narrows Bridge.
Website design
Contractor sites, landing pages and flyers display the DCWP license number New York City rules require in advertising, and short stay rental pages show Local Law 18 registration.
Social media
Content follows exterior work from March through June and early fall, then flood, water damage and generator topics along the East and South Shores during coastal storm season.
Reputation management
Owners in a borough with 67.7 percent homeownership and a $675,500 median home value compare contractors closely, so reviews and project photos tagged by neighborhood build trust.
Local rules
Staten Island rules that shape your ads, listings, and website
Current as of October 2026. General information, not legal advice; confirm specifics with the county or city office.
NYC home improvement contractor license in advertising
Anyone doing residential home improvement work in New York City, including Staten Island, needs a DCWP Home Improvement Contractor license, and DCWP rules (6 RCNY 2-222(a)) require advertising to include the license number. Contracts must also list it.
What it means for your marketing: Ads, landing pages, social posts, flyers and vehicle graphics for Staten Island contractors should show the DCWP license number.
NYC short-term rental registration
Under Local Law 18, hosts who rent for fewer than 30 days must register with the Mayor's Office of Special Enforcement, and booking platforms cannot process transactions for unregistered listings.
What it means for your marketing: Property managers and hosts should not advertise short stays on Staten Island without a registration number.
Proof
Our work around Staten Island
Only clients in this city or its immediate area are shown as local. Everything else is labeled national.
More near Staten Island
Sources
- U.S. Census Bureau, American Community Survey 2020-2024 5-year estimates
- U.S. Census Bureau, Vintage 2025 population estimates
- NY1, breaking down the city's ferry systems (DOT ridership estimate), 2023, updated 2025
- NYC DCWP home improvement inspection checklist
- NYC Business, Home Improvement Contractor License
- NYC Office of Special Enforcement, short-term rental rules
Let's grow your Staten Island business.
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