The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Island Auto Group account
We've worked with Island Auto Group for more than ten years now, and I don't take that lightly. They run ten dealerships on Staten Island, which means ten inventories, ten sets of reviews, and constant pressure to move units in one of the most competitive car markets in the country.
Their dealership websites and inventory run on Xccelerate, our own platform, so we control the speed and the experience. We handle local SEO for every store and brand, run paid campaigns that push shoppers to inventory, and manage a reputation platform tied to CRM surveys, plus email marketing.
In the first six months on the new setup, conversion rate went up 12% and traffic from organic and paid grew 22%. Inventory turns in under 30 days, and the review program has delivered thousands of reviews across the group. A decade in, we're still finding ways to get better together.
Every DigiSphere client has a named client success manager.
