The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Affordable Closets account
Affordable Closets is a custom closet company in Sarasota, and that's a crowded market. Homeowners compare designs, they compare reviews, and then they book a consultation with the one they trust. When we started, they had 29 reviews and they weren't the first name showing up for closet searches in town.
We built pages for every closet type and room, and turned the Google Business Profile into something that really owns local searches. We put a lot of energy into reviews, and supported all of it with Google and Meta ads and organic social. On the paid side we kept trimming waste and pushing toward the searches that actually turn into consultations.
They're now #1 for "custom closets sarasota," "closet systems sarasota," and "closet organizers sarasota." Reviews went from 29 to 119, the rating went from 4.59 to 4.87, and Google Business Profile impressions were up 171%. On the paid side, cost per click is down 70% and return on ad spend is up 150%.
Every DigiSphere client has a named client success manager.
