The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Ed's Tavern account
Ed's Tavern is a great story because it's been growing the whole time we've worked together. The original spot in Lakewood Ranch was already busy, and then they started opening new locations, Parrish, SR64, and West Bradenton. The challenge was making sure every new location got found from the day it opened, without letting the original slip.
We built location pages and rankings for each spot and set up a Google Business Profile for every location, built to drive calls and directions. Then we went after the sports bar searches in each market until we were at the top.
In Lakewood Ranch, search clicks grew 48% to more than 94,000 and click-through rate went from 4.4% to 12.6%, and that location has 1,769 reviews. In Parrish's first year we drove 4,233 calls, 11,859 direction requests, and went from zero to 209 reviews. Ed's is #1 for "sports bar lakewood ranch" and "sports bar parrish."
Every DigiSphere client has a named client success manager.
