The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Gruenberg Kelly Della account
Personal injury is about as competitive as local search gets. Every firm wants those searches, and when someone gets hurt they call the first firm they trust. Gruenberg Kelly Della on Long Island had a strong reputation, but in search they were buried, averaging around position 49.
We built practice area content for personal injury searches across Long Island, kept the Google Business Profile optimized to drive calls, and kept grinding on the high-value terms, the ones that actually bring in cases.
Calls from the Google Business Profile were up 46%, from 678 to 990, and total profile interactions were up 37%. Average position improved from 48.9 to 25.5, and the firm jumped 94 positions to #7 for "personal injury lawyer long island," which gets about 5,400 searches a month. In this category, that kind of movement is a big deal, and we're not done.
Every DigiSphere client has a named client success manager.
