The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Grant's Gardens account
Grant's Gardens does high-end landscaping in Sarasota, Longboat Key, and Lakewood Ranch, and those clients take their time. They look at portfolios, compare companies, and request quotes. So the conversation with the owner was about making sure the ad budget was producing real inquiries, not just people browsing pretty pictures.
We optimized the Google Ads account to get more conversions out of the same spend, and on the SEO side built service and area pages aimed at estates and property management, while working on visibility for the big landscaping searches.
Google Ads conversions grew 20%, from 1,312 to 1,580, with spend essentially flat, and cost per conversion dropped from $8.86 to $7.25. Organic search clicks were up 56% over the summer and average position moved from 38.3 to 15.1. They're now #8 for "landscaping near me," which gets around 90,500 searches a month, and that's a very competitive term.
Every DigiSphere client has a named client success manager.
