The story behind the numbers
Told by Steve Natowski
VP of Client Success · manages the Over The Top Watersports account
With a seasonal business like Over The Top Watersports in Northport, you've basically got a few months to book the whole year. When people on Long Island start planning their summer, wakesurf lessons, charters, and parties, you have to be right there at the top or the season gets away from you.
We timed the SEO to the season, with pages for lessons, charters, and parties, and optimized the Google Business Profile so it was ready when the searches picked up. Then we kept pushing until we owned the core Long Island watersports searches.
This past season, May through September, search clicks were up 39%, Google Business Profile impressions were up 82%, and website clicks from Google rose about 23%. Website conversions over a 90-day stretch were up 77%. They're #1 for "long island water sports" and "wakesurf charters northport," and every one of their 32 reviews is five stars.
Every DigiSphere client has a named client success manager.
