For most, search engine optimization (SEO) can be a very mysterious thing at times. It is used to increase rank in search results online, but it’s also an ever-changing landscape that requires a level of research, creativity, timing, and more. One of SEO’s biggest sidekicks that can at times help rankings increase is Google Ads.
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Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they advertise and monitor consumers’ activities.
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If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.
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Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:
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DigiSphere Marketing is highly aware that your website is very possibly the most vital tool for promoting your dealership. In the world of technology we live in, seemingly everyone connects to the internet on a daily basis.
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Search Engine Optimization or SEO is widely used by digital marketing agencies such as DigiSphere Marketing to help optimize your dealership’s website when potential customers are using a search engine to find your products or services. SEO is a critical part of getting your dealership’s name, location, products, and services in front of customers. Without a good SEO strategy, your website may not be found when customers are searching. But there is more to SEO than simply getting placed on search results, and here is why:
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Your dealership’s online presence is now more important than ever as customers switch from onsite purchasing or leasing to using virtual shopping and buying. What you might not be considering are all the sites that influence customers because they contain information about you from reviews and other customer comments. This is your online reputation, and you need to pay attention to it. Here are some things you need to consider when dealing with your online reputation.
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Today we released our first episode in our Big Tip Tuesday series where we educate dealers on digital marketing in today’s ever-changing space.Below is the video and transcription of the video.
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Today we released our second episode in our Big Tip Tuesday series where we educate dealers on digital marketing in today’s ever-changing space.Below is the video and transcription of the video. IT’s all about on page search engine optimization:
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Below is the video of our Director of Paid Search, James Murray speaking about what to track and watch out for when it comes to Automotive PPC. Below the video is a bullet point break down of the content in the video.
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