Google Announces Mobile-First Indexing for the Whole Web

Written by digiadmin on March 9, 2020. Posted in Blog, Responsive Websites. Leave a Comment

Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed. After this is complete Google will occasionally search with their traditional web bot, but the primary crawling from that time forward will be with their mobile smartphone user-agent.

Launch a Successful PPC Campaign with These Steps

Written by digiadmin on February 15, 2020. Posted in automotive PPC, Blog. Leave a Comment

Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:

Is Your Dealership Following These Digital Marketing Strategies?

Written by digiadmin on January 15, 2020. Posted in Blog.

In today’s digital era, digital marketing is more important than ever. If you are marketing a car dealership, you want to craft a successful digital campaign that attracts returning customers and new clients. Read on for the best digital marketing strategies for your dealership.

5 Reasons SEO is So Important for Your Dealership

Written by digiadmin on December 5, 2019. Posted in autmotive seo, Blog.

Digital marketing for automotive dealerships is critical, and a key part of that strategy is Search Engine Optimization or SEO. If your dealership is not using SEO as part of your digital marketing program, you are giving your competition an edge. DigiSphere Marketing is an expert in SEO and making the best use of it for your company. Here is why it is so important:

Understanding the What and Why of Retargeting for Your Dealership

Written by digiadmin on November 4, 2019. Posted in automotive PPC, Blog. Leave a Comment

You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?

Improve Your Dealership’s Website with These Steps

Written by digiadmin on October 14, 2019. Posted in Blog, Responsive Websites. Leave a Comment

A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.

Google Ads to Remove Average Position Metric

Written by digiadmin on September 26, 2019. Posted in Blog, News.

Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).

Check Out This Crash Course in Technical SEO

Written by digiadmin on August 21, 2019. Posted in autmotive seo, Blog. Leave a Comment

Search Engine Optimization (SEO) is a lot more than just worrying about the right keywords to link to your social media pages. It is also not about how the website copy looks or reads, though good spelling and grammar are important. The technical aspects of SEO are just as important, so let’s review some of the things we look for at DigiSphere Marketing.

Have You Created Your Google My Business Short Name?

Written by digiadmin on July 22, 2019. Posted in Uncategorized.

If you don’t know what a Google My Business Short Name means, or don’t have one, here is a quick primer on what Google My Business Short Names are and how they can benefit you.

Transform Your Dealership’s Social Media!

Written by digiadmin on June 13, 2019. Posted in Blog, Social Media Marketing.

Automotive dealerships have traditionally used TV, radio, and print advertising to market themselves. In today’s digital world those channels may not be enough. Younger car buyers have looked at your dealership, vehicle inventory, and reviews about you before they ever set foot in the door. In the same way, social media presence is making a much bigger impact on current and prospective customers. You need to transform your social media presence if you aren’t currently paying attention to it.