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SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

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GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

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Are You Making SEO a Priority in Marketing Your Dealership?

Search Engine Optimization or SEO is widely used by digital marketing agencies such as DigiSphere Marketing to help optimize your dealership’s website when potential customers are using a search engine to find your products or services. SEO is a critical part of getting your dealership’s name, location, products, and services in front of customers. Without a good SEO strategy, your website may not be found when customers are searching. But there is more to SEO than simply getting placed on search results, and here is why:

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Improve Your Dealership’s Online Reputation

Improve Your Dealership’s Online Reputation

Your dealership’s online presence is now more important than ever as customers switch from onsite purchasing or leasing to using virtual shopping and buying. What you might not be considering are all the sites that influence customers because they contain information about you from reviews and other customer comments. This is your online reputation, and you need to pay attention to it. Here are some things you need to consider when dealing with your online reputation.

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BIG TIP TUESDAY ON PAGE OPTIMIZATION

Big Tip Tuesday On Page Optimization

Today we released our second episode in our Big Tip Tuesday series where we educate dealers on digital marketing in today’s ever-changing space.Below is the video and transcription of the video. IT’s all about on page search engine optimization:

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