Improve Your Dealership’s Website with These Steps

A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.

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Google Ads to Remove Average Position Metric

Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).

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Check Out This Crash Course in Technical SEO

Search Engine Optimization (SEO) is a lot more than just worrying about the right keywords to link to your social media pages. It is also not about how the website copy looks or reads, though good spelling and grammar are important. The technical aspects of SEO are just as important, so let’s review some of the things we look for at DigiSphere Marketing.

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Transform Your Dealership’s Social Media!

Automotive dealerships have traditionally used TV, radio, and print advertising to market themselves. In today’s digital world those channels may not be enough. Younger car buyers have looked at your dealership, vehicle inventory, and reviews about you before they ever set foot in the door. In the same way, social media presence is making a much bigger impact on current and prospective customers. You need to transform your social media presence if you aren’t currently paying attention to it.

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Five Reasons Your Company Should Invest in a New Website

A website represents your company to the world through the Internet. Companies should spend more time thinking about how to make their website stand out. More and more people look at companies digitally before they ever set foot in the door, so take the time to make it attractive and having the right messages. Here are five reasons it may be time to invest in a new website:

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We Can Resolve These Common SEO Problems

If you manage your company’s website and aren’t totally familiar with the concept of Search Engine Optimization (SEO), you are not alone. Many companies develop their own websites to save some money, then wonder why they aren’t getting new customers through their website. The reason may simply be the website has problems which cause Google and other search engines to downrate the site or even ignore it. DigiSphere Marketing can help resolve these issues and get your website noticed by the search engines. Let’s look at some common SEO problems you may not know.

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