A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.
Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).
Search Engine Optimization (SEO) is a lot more than just worrying about the right keywords to link to your social media pages. It is also not about how the website copy looks or reads, though good spelling and grammar are important. The technical aspects of SEO are just as important, so let’s review some of the things we look for at DigiSphere Marketing.
If you don’t know what a Google My Business Short Name means, or don’t have one, here is a quick primer on what Google My Business Short Names are and how they can benefit you.
Automotive dealerships have traditionally used TV, radio, and print advertising to market themselves. In today’s digital world those channels may not be enough. Younger car buyers have looked at your dealership, vehicle inventory, and reviews about you before they ever set foot in the door. In the same way, social media presence is making a much bigger impact on current and prospective customers. You need to transform your social media presence if you aren’t currently paying attention to it.
A website represents your company to the world through the Internet. Companies should spend more time thinking about how to make their website stand out. More and more people look at companies digitally before they ever set foot in the door, so take the time to make it attractive and having the right messages. Here are five reasons it may be time to invest in a new website:
You may consider online guest reviews of your dealership a low priority not needing your attention or reply. This couldn’t be further from the truth, because all opinions are important and managing them needs to be an integral part of your customer service program. Here is why:
If you manage your company’s website and aren’t totally familiar with the concept of Search Engine Optimization (SEO), you are not alone. Many companies develop their own websites to save some money, then wonder why they aren’t getting new customers through their website. The reason may simply be the website has problems which cause Google and other search engines to downrate the site or even ignore it. DigiSphere Marketing can help resolve these issues and get your website noticed by the search engines. Let’s look at some common SEO problems you may not know.
SEO stands for Search Engine Optimization , and it is key to successful Ecommerce. If you operate a business website, you need to take advantage of SEO. How does SEO help your business web presence? Let’s take a look:
Regardless of whether you are a one-person operation or a large company, it’s a sure thing there is an audience waiting for you on Facebook. The hard part is getting their attention plus having content which sets you apart from the thousands of other car dealerships out there. This is where DigiSphere Marketing can help.