Written by digiadmin on . Posted in autmotive seo, Blog. Leave a Comment
One digital channel a dealership has is a listing with Google My Business (GMB). Google recently announced that it can now pull information about a business from Facebook. This may sound like a good idea, but it can be a problem for a dealership if their information on either platform is not up-to-date or optimized.
Written by Justin Bay on . Posted in Blog, News.
As I look back to January 2020, I would have never imagined the series of events my life and the lives of those around me have endured.
It was winter in Ohio and I just sold the house my family and I had enjoyed for over a decade. We ended up closing on the 6th at a price just below our asking price. My household just experienced an unimaginable ride of “dad” leaving the beloved automotive industry of 20 years to become a restaurateur in a Columbus suburb, a dream my wife and I had for many years.
Written by digiadmin on . Posted in autmotive seo, automotive PPC, Blog, Networking, Responsive Websites, Social Media Marketing.
Marketing strategies for car dealerships are constantly changing to reflect local markets and buying patterns. Dealerships must plan their budgets carefully to take full advantage of the money available, but there are some strategies that car dealerships can use to maximize their ad dollars.
Written by digiadmin on . Posted in Blog, News. Leave a Comment
Google makes small incremental updates regularly to their search algorithms, but periodically they do a more significant update called a “core update”. Here is what Google says about core updates and their purpose in their Webmaster Central Blog:
Written by digiadmin on . Posted in autmotive seo, automotive PPC, Blog, Responsive Websites. Leave a Comment
In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.
Written by digiadmin on . Posted in Blog, Responsive Websites. Leave a Comment
Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed. After this is complete Google will occasionally search with their traditional web bot, but the primary crawling from that time forward will be with their mobile smartphone user-agent.
Written by digiadmin on . Posted in automotive PPC, Blog. Leave a Comment
Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:
Written by digiadmin on . Posted in Blog.
In today’s digital era, digital marketing is more important than ever. If you are marketing a car dealership, you want to craft a successful digital campaign that attracts returning customers and new clients. Read on for the best digital marketing strategies for your dealership.
Written by digiadmin on . Posted in autmotive seo, Blog.
Digital marketing for automotive dealerships is critical, and a key part of that strategy is Search Engine Optimization or SEO. If your dealership is not using SEO as part of your digital marketing program, you are giving your competition an edge. DigiSphere Marketing is an expert in SEO and making the best use of it for your company. Here is why it is so important:
Written by digiadmin on . Posted in automotive PPC, Blog. Leave a Comment
You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?
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