If you’re at all familiar with digital marketing, you’ve undoubtedly come across terms like SEO (search engine optimization) and PPC (pay-per-click advertising). These are strategies for getting your target audience onto your website, and, most importantly, purchasing whatever you have to sell. Is one better… Read More »SEO & PPC – What are They?
Email marketing is still arguably the most dependable way to promote your business. You might’ve noticed this whenever you’ve visited certain websites, only to be prompted to join an email newsletter within moments of the page loading. There’s a simple reason so many businesses do… Read More »Ways to Improve Email Marketing Campaigns
Would you like to learn simpler and faster ways to boost conversion rates? Of course, you would because that’s the entire purpose of online marketing. Otherwise, your business website would be scarcely better than decoration, and you pay too much for something like that. So,… Read More »Effective Methods to Boost Conversion Rates
Rebranding an established brand is an opportunity to modernize and refresh it. It can help reach new audiences, differentiate from competitors, address negative perceptions, streamline messaging and image, and achieve financial benefits. Learn more here.
Artificial intelligence (AI) has already made a big splash in businesses’ digital marketing strategies this year. This goes for everything from advertising and recruitment to interfacing with customers. So, with all the developments, like ChatGPT, let’s explore the best ways businesses are using AI in… Read More »How are Companies Using AI in Digital Marketing?
Google has compiled new guidelines for AI-generated content. Now that we’re immersed with even more AI technology, with the arrival of ChatGPT, it’s time to reflect on the implications for businesses and SEO. What role does AI play in getting businesses to the top of search results, and what are its limitations?
This post will elaborate on Google’s rules for AI-produced content, and how SEO management can adapt to the new technology.
Read More »How SEO Management Can Adapt to AI-Produced ContentYou already know how crucial it is to maintain a strong business reputation online. Whether you own an automotive business, restaurant, law firm, hearing clinic, or cleaning service, your potential clients will evaluate you based on what they find on the web.
Read More »Online Reputation Management Pitfalls to AvoidHow important is it for your business marketing content, the material that appears on social media, to receive enough “likes” from viewers/readers?
Read More »Do All Those Likes on Social Media Matter?The world of online business profiling has a new face in the game, a competitor to the popular Google Maps system. You can now promote your business with an Apple Business Connect profile, parallel to your Google account. This is a big deal for companies who wish to stay current with the most effective means of digital marketing.
Read More »Has Your Business Utilized Apple’s Newest Tool, Apple Business Connect?Would you like to unlock some of the most coveted real estate on Google’s search engine results? Of course! Who wouldn’t? You may recall from our previous post on reaching position zero on Google, that there are serious advantages to getting your website onto a… Read More »Optimization Guidelines for Getting a Google Featured Snippet
