You can probably tell that it’s much harder to acquire good and reliable vehicles for your dealership lately, owing to various supply chain disruptions worldwide. Fewer parts and sluggish distribution channels mean that it’s harder for dealerships to acquire both new and used vehicles.
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You might be aware that DigiSphere Marketing devotes a lot of resources to help automotive dealerships market themselves more effectively. Two ways we do that are by helping dealerships improve their website design and assisting them with SEO content. We’ve found that these are among the most effective ways to brand your business, attract customers, and generate web traffic.
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Economic forecasters are predicting a return of higher consumer confidence heading into this holiday season, which means it’s time to get your online marketing program ready now.
We want to share with you some great ways to utilize the Google Business Profile (GBP) to improve your local rankings. GBP is all about helping customers find you and discover the important aspects of your brand.
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DigiSphere Marketing knows that you’ve probably encountered the term Search Engine Optimization (SEO) at some point or another. Especially if you’ve dabbled with web marketing, blogging, or online business, you know that you must make your content compatible with the web’s biggest search engines like Google. Are you aware of these distinctions between good SEO and not-so-good SEO?
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Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.
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Facebook advertising can be one of the fastest and most effective ways to grow your business, promote your brand, or raise awareness for a cause. It’s a powerful way to kickstart things, but do you know how to avoid these six Facebook ad mistakes?
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For most, search engine optimization (SEO) can be a very mysterious thing at times. It is used to increase rank in search results online, but it’s also an ever-changing landscape that requires a level of research, creativity, timing, and more. One of SEO’s biggest sidekicks that can at times help rankings increase is Google Ads.
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Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they advertise and monitor consumers’ activities.
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If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.
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Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:
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