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SEO & PPC – What are They?

If you’re at all familiar with digital marketing, you’ve undoubtedly come across terms like SEO (search engine optimization) and PPC (pay-per-click advertising). These are strategies for getting your target audience onto your website, and, most importantly, purchasing whatever you have to sell. Is one better… Read More »SEO & PPC – What are They?

The Benefits of Rebranding an Established Brand

Rebranding an established brand is an opportunity to modernize and refresh it. It can help reach new audiences, differentiate from competitors, address negative perceptions, streamline messaging and image, and achieve financial benefits. Learn more here.

How SEO Management Can Adapt to AI-Produced Content

Google has compiled new guidelines for AI-generated content. Now that we’re immersed with even more AI technology, with the arrival of ChatGPT, it’s time to reflect on the implications for businesses and SEO. What role does AI play in getting businesses to the top of search results, and what are its limitations?

This post will elaborate on Google’s rules for AI-produced content, and how SEO management can adapt to the new technology.

Read More »How SEO Management Can Adapt to AI-Produced Content

Has Your Business Utilized Apple’s Newest Tool, Apple Business Connect?

The world of online business profiling has a new face in the game, a competitor to the popular Google Maps system. You can now promote your business with an Apple Business Connect profile, parallel to your Google account. This is a big deal for companies who wish to stay current with the most effective means of digital marketing.

Read More »Has Your Business Utilized Apple’s Newest Tool, Apple Business Connect?
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