Franchising is a popular business model that allows entrepreneurs to start a business with the support of an established brand. One of the key benefits of franchising is that franchisees have access to a corporate marketing plan. This plan can help franchisees increase sales and deliver better ROI for their businesses.

Here are some of the benefits of using a corporate marketing plan:

• Get better pricing through volume discounts. Franchisors have bargaining power with marketing companies because they have multiple franchisee accounts as clients. This allows franchisors to negotiate lower rates for their franchisees.
• Maintain brand compliance. A corporate marketing plan ensures that all franchisees are using the same branding and messaging in their marketing materials. This helps to maintain a consistent brand experience for customers across all franchise locations.
• Get great results for the franchisee. Corporate marketing plans are developed by experienced marketing professionals who have a track record of success. This means that franchisees can be confident that their marketing campaigns will be effective.
• Market to local customers in a different way. While the corporate marketing plan provides a general framework, franchisees are still free to customize their marketing campaigns to reach their local customers in a way that is most effective. This allows franchisees to tailor their marketing messages to the specific needs and interests of their target audience.
• Utilize the benefits of a pre-negotiated, fixed-price, low-cost corporate marketing program. Franchisees can save time and money by participating in a pre-negotiated corporate marketing program. These programs typically offer a variety of marketing services at a fixed price, which can be very cost-effective for franchisees.

Overall, a corporate marketing plan can be a valuable tool for franchisees who want to increase sales and deliver better ROI for their businesses. By participating in a corporate marketing program, franchisees can benefit from volume discounts, maintain brand compliance, get access to professional marketing expertise, and market to local customers in a way that is most effective.

Here is an example of how a corporate marketing plan can help a franchisee increase sales:

A franchisee of a popular fast-food chain is struggling to compete with other restaurants in the area. The franchisee decides to participate in the corporate marketing program. The program provides the franchisee with a variety of marketing materials, including social media graphics, PPC or Pay Per Click Search Marketing Campaigns, Aggressive SEO or Search Engine Optimization, email templates, and print ads. The franchisee uses these materials to create a targeted marketing campaign for their local customers.

The marketing campaign is successful and the franchisee’s sales increase significantly. The franchisee is able to deliver a better ROI for their business and is now more profitable than ever before.

If you are a franchisee, we encourage you to consider participating in a corporate marketing program. It can be a great way to increase sales and deliver better ROI for your business.

Corporate Franchises have a need for consistent branding, consistent messaging in marketing, and a low-cost solution that maximizes the ROI for each of their franchise owners.

A full-service digital franchise agency is able to work with Franchise corporation owners to roll out a consistently branded advertising strategy even for franchises in disparate markets.

You need a partner who understands the challenges of coordinating a franchise marketing strategy with a modern digital advertising plan that includes:

• Corporate Franchise Websites
• Search Engine Optimization
• Pay Per Click Advertising
• Social Media Marketing
• Reputation Management / Review Building
• Marketing Planning & Consultation
• Franchise Support
• Easy Reporting Dashboard

DigiSphere Marketing has the experience and capabilities to help you present a unified comprehensive digital strategy for your franchise brand.

Corporate Franchises have a need for consistent branding, consistent messaging in marketing, and a low cost solution that maximizes the ROI for each of their franchise owners. A full service digital franchise agency is able to work with corporate to roll out a consistently branded advertising strategy even for franchises in disparate markets.

You need a partner that understand the challenges of coordinating a franchise marketing strategy with a modern digital advertising plan that includes:

• Modern responsive websites
• Search Engine Optimization
• Pay Per Click Advertising
• Social Media Marketing
• Reputation Management Review Building
• Marketing Planning & Consultation
• Franchise Support
• Easy Reporting Dashboard

DigiSphere Marketing has the experience and capabilities to help you present a unified comprehensive digital strategy for your franchise brand.