How well has your business mastered the logistical aspects of E-commerce?
While there’s nothing wrong with developing a brand, complete with a fancy logo and nifty website, you won’t garner conversions with flawed fundamentals. How, specifically, do you do that? We’ll address that in this article, but in a nutshell, it means ensuring your business website functions properly, doesn’t lose SEO over clumsy technical errors, and leverages every marketing advantage.
Check out these six tangible ways to achieve massive E-commerce success.
6 Tips to Boost Sales & Optimize for E-Commerce
Focus on “Top-Down” Web Page Design
Just like in newspaper or magazine publishing, the eye-catching and interesting stuff should appear closer to the top. Marketers consider the “above-the-fold” area as the most essential for convincing your clients of brand worthiness. That’s the area a user would see BEFORE they scroll to anything else. It should include high-quality images, bold headlines, and a clear call-to-action button (i.e., “BUY NOW”). One way DigiSphere Marketing accomplishes this (for our clients) is by developing outstanding home page videography such as these portfolio examples. Our research shows that these vastly surpass the effectiveness of stationary website images.
Make User Navigation Simple
This doesn’t mean your website should look like a throwback to the mid-1990s, but it must be user friendly and not too complex. Moreover, that pertains to both desktop and mobile platforms. Remember this rule of thumb: your client should be able to click and buy your products/services no matter where they’re positioned on the web page.
Highlight Your Client Testimonials
Unless you’re brand new to business, it would be almost catastrophic not to capitalize on positive feedback. You can do this by creating a section for “testimonials” or simply displaying some side-scrolling reviews on your home page. Finally, if you suffer the misfortune of “bad” reviews on social media, you’ll want to have a reputation management system for countering those troubles fast.
Make it Easy to Contact You
Some organizations make it harder on themselves (and risk losing conversions) because they lack an easy way to contact them. This is almost as problematic as not having your call-to-action button easy to find. Ideally, this would include a “contact” page, complete with email address, phone number, and physical address (if applicable).
Don’t Forget About New Promotions
Let’s say, for example, you’re a franchise restaurant owner wishing to generate interest in “Taco Tuesday” deals. Your business website, along with social media should be the first place you start. While you can overdo it with excessive pop-up ads, effective marketers know how to place them for you, to make it grab customer attention without overwhelming them. The goal would be to create a “pattern interrupt,” when someone enters your website, but without excessive intrusion.
Provide Evidence of Website Security
This is most essential because nobody wants to purchase from a website if they think it will compromise their billing information. This generally means your website should have proper certifications such as a Secure Socket Layer (SSL). If you’re unfamiliar with how to do this, then partner with an effective webmaster or marketing agency for dependable support.
Master Your E-Commerce Now with DigiSphere Marketing
We’re more than happy to assist you with these objectives (and many others).
DigiSphere Marketing wants you to triumph in today’s fast-growing e-commerce world, even amid tough competition. If you’d like to learn more about our strategies for web development and SEO, then contact us anytime at 941-803-4141.
