Case Study - Dent Shop
Are you tired of seeing your competitors effortlessly attract more customers while you struggle to keep up?
Look no further than DigiSphere Marketing. Just ask Dent Shop, a leading Paintless Dent Repair company, how we transformed their business. By harnessing the power of our comprehensive digital marketing solutions, including a cutting-edge website, strategic search engine optimization (SEO) services, creative social media marketing and targeted pay-per-click (PPC) marketing campaigns, Dent Shop experienced a surge in sales and a higher influx of quality leads.
Overview
Dent Shop was looking for a partner to help them solve two major issues.
- Dent Shop felt like their current vendor had “set it and forget it“. Things were booming and growing but hit a plateau and they felt there was no new ideas or innovation to keep driving growth.
- Dent Shop’s product is relatively unknown to the average consumer. They are often confused with body shops, but they cannot do most of the work that a body shop does. Their services are geared toward lower cost, faster resolution issues with dents that don’t require new paint. They struggled to get quality leads since consumers were not knowledgeable about Paintless Dent Repair, it’s many benefits and also when it’s appropriate to fix your vehicle with this solution.
We were able to utilize the video assets that we created on the website, but also as Pay Per Click remarketing and display advertising assets to help resolve the issue they had been experiencing with clients not understanding PDR (Paintless Dent Repair).
To solve the first issue we started with the basics and continued to iterate once we had achieved a baseline success with the paid search marketing.
Approach
Analysis and Recommendations:
After much discussion with the client and an obtaining and understanding of what had been done in the past, we came up with a game plan which included several steps:
- Build a new website
- Shoot Professional Video Footage.
- Start over with Google Adwords
- Level up the organic social posting strategy
- Implement aggressive Search Engine Optimization for better organic exposure
- Fully flesh out and keep up to date the client’s social profiles and Google Business Page.
Improved Organic and Paid Strategies: With a new site with improved architecture we were able to structure better-performing organic and paid search campaigns which yielded better ROI on all efforts put forth. The client has multiple locations with different owners so we employed our Corporate Franchise Website model which includes Microsites for each store owner to optimize separately.
Beyond Mobile: In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
Tracking: The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
Out of the Box Strategies: Regard PPC we got the client off of Google text ads as the primary source of paid ads and included a blended strategy which utilizes Video, Remarketing, Social Media Ads, Bing, third party sites like Yelp and Google!
Results
- 12% Increase in Paid Search Traffic with the same budget (Year over Year Comparison)
- 2% Organic Traffic Increase (Year over Year)
- 323% Increase from Organic Social Traffic (Year over Year)
- 37% Increase in Conversions (Year over Year)
- 197% Increase in Organic Traffic through Google Business Page (Year over Year)
Conclusion
To increase revenue across all business channels utilizing digital presence best practices and enhancements as well as best-in-class organic and paid search strategies and campaign management to more effectively merchandise the brand was achieved.
Attribution of traffic sources and measurement of data from each channel allowed for further refinement of organic and paid strategies which led to better return on every marketing dollar spent.
Implementing Call tracking from Paid Search Channels allowed for many iterations of ads and new sales strategies when reviewed in detail!
DigiSphere Marketing has combined marketing, design, and technical knowledge to help companies like Dent Shop see marketing and business success through hard work, clear communication, and comprehensive robust engagement of many disparate departments.
