New Year’s resolutions come in many shapes and sizes, and span across all facets of life, both personal and professional. Yes, while many folks focus on their potential for “self-improvement,” they miss out on many lucrative ways to grow professionally.

We’re here to resolve that matter for you with a few ways to optimize your business with solid marketing strategies in 2024.

Your 2024 New Year’s Digital Marketing Resolutions

Utilize AI, but NOT at the Expense of Authenticity

Last year, the savviest business marketers discovered how to incorporate burgeoning artificial intelligence (AI) resources gradually without using them like a crutch. Truth be told, there’s a lot that AI programs can do to save time, allowing you to redirect your staff and resources toward other activities. If, however, you assume it will “do everything,” then you risk making your website and marketing materials appear inauthentic, boring, and unappealing. In other words, use AI to improve human interactions (like special chat features), or to enhance data accumulation, rather than depend on it as a technological autopilot.

Emphasize Video Content The Right Way – This could have been your business resolution for perhaps the past 10 to 15 years. Make no qualms about it; video advertising is king, as you can see from the popularity of YouTube, TikTok, and other platforms. There are, however, plenty of “dos” and “don’ts” for how to leverage video tech for your company.

• DO create an effective call-to-action (CTA) at the end of every video ad.
• DON’T just wing it and make videos if you don’t know how (hire a pro !).
• DO pay attention to competitors in your market . . . 
• . . . but DON’T copy everything they’re doing.
• DO share your video ads across your website and social media platforms.
• DON’T focus everything on video quality at the expense of good audio (the latter matters more than visuals, believe it or not).

Explore Full-Funnel Marketing Strategies – What is a full-funnel strategy? It involves tailoring your ad funnels to fit the needs of your customers, depending on where they are in the purchasing process. You’ve probably already heard the familiar adage: no one size fits all. That applies well to marketing, too. Some folks who see your ad may fall into various categories: ready to buy, exploring different options, or completely unaware that they have a problem (and could use your help). It’s your job, while marketing your products and services, to construct ads that cover these customer types effectively.

Learn from Your Marketing Failures – This means you should ALWAYS BE TESTING. The most obvious example is the A/B testing you can do with various ad campaigns on Google, Facebook, Instagram, etc. The bottom line is that you have to scrutinize all advertising elements: pictures, videos, ad copy, AI versus human, web design, and more. Smart business owners know how to determine whether they’re marketing techniques work or fail, and why.

Need Help Creating & Sticking to Your New Year’s Marketing Resolutions?

If you’re unsure of how to implement any of these concepts, then have no fear!

The experienced professionals at DigiSphere Marketing know how to expedite your advertising and branding success by skipping the things that don’t work, and enacting new proven strategies. Done the right way, digital marketing can be the difference between paltry conversion rates versus sustained customer traffic into your business.

Want to learn more? Contact our team in Sarasota anytime by calling 941-803-4141.