Case Study - New Seasons Barber Shop
Are you tired of seeing your competitors effortlessly attract more customers while you struggle to keep up?
Look no further than DigiSphere Marketing. Just ask New Seasons Barber Shop, a leading hyper local service company, how we transformed their business. By revitalizing their business with a brand new responsive cutting-edge website, New Seasons Barber Shop was able to increase their crucial weekend traffic and make it easier for their customers to book services and find them online.
Overview
New Seasons Barber Shop had an antiquated website that was doing nothing to help drive traffic or appoints to the barber shop.
DigiSphere Marketing custom designed a unique responsive website experience for the barber shop website which showcases the barbers themselves, as well as the customer haircut styles they excel at. This created an “online selling tool” that they did not previously have. Conversion rates increased dramatically.
In addition to a better website user interface, better conversion metrics, and the online booking system implementation. The site was optimized for Search Engine Optimization which generated brand new exposure that the shop never had before.
Approach
Improved Organic Strategies: With a new site with improved architecture we were able to structure better-performing organic rankings which yielded better ROI on all efforts put forth. Most importantly we allow booking through the website which helps keeps the seats filled!
Beyond Mobile: In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
Tracking: The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
Results
- 35% Organic Increase in Traffic year over year
- 20% increase in online bookings.
- Bounce Rate decreased 27% down to 20%
- Phone calls increased by 15%
Conclusion
To increase revenue across all business channels utilizing digital presence best practices and enhancements as well as best-in-class organic and paid search strategies and campaign management to more effectively merchandise the brand was achieved.
Attribution of traffic sources and measurement of data from each channel allowed for further refinement of organic strategies which led to better return on every marketing dollar spent.
If you own a local service related business, DigiSphere Marketing can help you bring your business into the future with high end Digital Marketing and design offerings at an affordable price!
