Real People, Real Results.
See how Russo’s New York Pizzeria used DigiSphere Marketing’s Corporate Franchise Marketing System to strengthen its online presence, increase traffic and conversions, generate franchise development opportunities, and drive direct sales for individual locations.
Custom multi website built on WordPress
Advanced SEO to improve all product organic listings
Utilized a variety of PPC strategies, venue, and tactics to increase sales & conversions
Implemented a Franchisee Corporate Marketing Program
Russo’s New York Pizzeria partnered with DigiSphere Marketing to improve the design, functionality, and conversion performance of its corporate and franchise development websites. The brand also wanted to provide franchisees with a more comprehensive selection of digital marketing services, tools, and resources. As its agency of record, DigiSphere developed a scalable franchise marketing program designed to support the corporate brand and its individual locations.
The first step was improving the website architecture and creating a stronger, more consistent visual presence across both sites. The corporate website needed a more intuitive location finder that could connect customers with nearby restaurants and help franchisees generate more direct sales, calls, and direction requests. The franchise development website required clearer messaging, streamlined navigation, and stronger conversion paths for prospective franchise owners.
Key improvements included:
Following the launch of the redesigned corporate and franchise development websites, Russo’s gained greater control over its digital presence, improved brand consistency, and access to more meaningful performance data. These improvements support better business decisions while providing franchise locations with a comprehensive marketing solution built for sustainable growth.
DigiSphere collaborates with team members across Russo’s organization, including operations, corporate marketing, and internal social media teams. This integrated approach creates a more cohesive and strategic marketing program that supports the entire global brand.
DigiSphere evaluated the advantages and limitations of each recommended website platform. We also developed a scalable site architecture designed to support the company’s current needs and long-term growth.
The redesigned website and improved architecture created a stronger foundation for organic and paid search campaigns. This allowed our team to improve campaign performance, increase qualified traffic, and generate a better return on marketing investment.
We improved mobile speed and performance while maintaining a consistent front-end design and user experience. Schema markup was also implemented across product and FAQ pages to strengthen organic visibility and support Answer Engine Optimization (AEO), helpingtraditional search engines and AI-powered platforms better understand and surface the brand’s content.
Custom GA4 tracking provided greater visibility into direct online sales and user behavior. These insights revealed new opportunities to improve the website beyond its original design, increase conversion rates, and support more informed company-wide business decisions.
As a corporate franchise marketing expert, DigiSphere Marketing helped Russo’s New York Pizzeria strengthen its online and offline brand presence, improve key performance metrics, and maximize the return on its digital marketing investment. Franchisees benefited from greater online visibility and increased direct sales through the redesigned corporate website.
By combining strategic marketing, creative design, and technical expertise, DigiSphere helps franchise brands like Russo’s achieve measurable, sustainable growth. This success is driven by hard work, clear communication, and close collaboration among corporate leadership, franchise owners, internal departments, and our agency team.
Russo’s New York Pizzeria was looking to enhance both the look as well as the conversion rate of their corporate and franchise websites. In addition, they wanted to provide a more comprehensive digital offering to their Franchisees and engaged DigiSphere as their agency of record to create a comprehensive franchisee marketing package for their Franchisees to have access to. They also wanted to offer better free resources to their Franchisees digitally.
The first step was to come provide a better architecture and visual online presence for their Corporate and Franchise sites. The Corporate site needed to provide much better interfaces for finding Franchise Locations and helping those locations convert more sales when found. The Franchise site needed to tell the store faster and increase conversions of new potential Franchisees. Some of the challenges we had to solve included:
• Revamping the locations finder for domestic and international franchise locations
• Giving Franchisees a better digital presence that converts more direct sales and directions from the main corporate site
• Providing a better architecture and site layout/design on the Franchise site to be more concise, and direct, and increase franchising lead conversions.
• Implementing Schema Markup throughout the sites as well as marking up FAQ pages.
• Better Organic results from on-page and off-page optimization strategy implementation.
• Better GTM, and GA Implementation to refine is being reported on so the company can make better business decisions and have more visibility down to the Franchise store level.
• Providing a corporate marketing program that works for all Franchisees to increase their online presence and increase sales.
With the launch of the redesigned Corporate and Franchise sites, the client was able to realize better control, better branding consistency, and better business decision-making with the assistance of better data, and provided a comprehensive marketing solution to all of its Franchise locations.
DigiSphere is able to interface with the entire range of Russo’s team members internally from operations to their internal social and marketing employees to present a more well-thought-out and comprehensive marketing strategy across the entire global brand.
With pros and cons of all recommended web platforms were done. We also strategized on the new site architecture and how to build a platform that the company can grow and scale better over time.
With a new site with improved architecture we were able to structure better-performing organic and paid search campaigns which yielded better ROI on all efforts put forth.
In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
As a Corporate Franchise marketing expert, DigiSphere Marketing was able to achieve the goal of the client by enhancing the online and online branding of the company. Core metrics were improved upon which led to better ROI on all digital marketing dollars spent. Franchisees received a more comprehensive online presence and increased online sales from the corporate site.
DigiSPhere Marketing has combined marketing, design, and technical knowledge to help companies like Russo’s New York Pizzeria see marketing and business success through hard work, clear communication, and comprehensive robust engagement of many disparate departments from the client side and from our agency’s side.
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