How Scout & Molly’s Boutique leveraged DigiSphere Marketing’s Corporate Franchise Marketing System to strengthen its online presence, increase traffic and conversions, and drive brand growth while supporting each franchisee’s direct sales. By combining franchise SEO, local search optimization, website development, paid advertising, organic social media, email marketing, and data-driven reporting, we built a scalable marketing strategy that strengthened the national brand while helping individual boutiques increase visibility, drive more qualified traffic, and convert more shoppers into loyal customers.
Custom multi-website built on WordPress
Advanced SEO to improve all product organic listings
Utilized a variety of PPC strategies, venue, and tactics to increase sales & conversions
Implemented a Franchisee Corporate Marketing Program
Corporate Email Marketing and Franchisee Email Marketing implementation
Scout & Molly’s Boutique partnered with DigiSphere Marketing to improve the design, functionality, and conversion performance of its corporate and franchise websites. The brand also wanted to provide franchisees with a more comprehensive suite of digital marketing services, tools, and resources. As its agency of record, DigiSphere developed a scalable corporate franchise marketing program designed to strengthen the brand while supporting each boutique’s local growth.
The first step was creating a stronger website architecture and a more engaging visual presence across both the corporate and franchise opportunity websites. The corporate site needed a more intuitive location finder that could connect shoppers with nearby boutiques and help individual stores generate more sales, calls, and direction requests. The franchise opportunity site needed clearer messaging, a more streamlined user experience, and stronger conversion paths for prospective franchise owners.
Key improvements included:
Following the launch of the redesigned websites, Scout & Molly’s Boutique gained greater control over its digital presence, stronger brand consistency across locations, and access to more accurate performance data. These improvements allow the corporate team and franchise owners to make better-informed business decisions while benefiting from a comprehensive marketing solution built for long-term growth.
In addition to website design and search engine optimization, Scout & Molly’s Boutique uses DigiSphere’s email marketing and social media solutions for the Franchise. Our team plans social media calendars more than 45 days in advance and provides each franchisee with professionally branded content, strategic recommendations, and ongoing support through DigiSphere’s corporate social media marketing program.
DigiSphere also supports Scout & Molly’s Boutique beyond digital marketing. Our team can attend the brand’s annual franchise conventions to provide in-person training, one-on-one consultations with franchise owners, and hands-on guidance. This involvement allows us to better understand the brand’s culture, build stronger relationships with its franchise community, and continually refine the program to meet the needs of both corporate leadership and individual locations.
With pros and cons of all recommended web platforms were done. We also strategized on the new site architecture and how to build a platform that the company can grow and scale better over time.
With a new site with improved architecture we were able to structure better-performing organic and paid search campaigns which yielded better ROI on all efforts put forth.
In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
As a corporate franchise marketing expert, DigiSphere Marketing helped Scout & Molly’s Boutique strengthen its online and offline branding, improve key performance metrics, and maximize the return on its digital marketing investment. Franchisees gained a more comprehensive online presence, supported by the corporate franchise website and individual location microsites designed to increase visibility, engagement, and online sales.
By combining marketing strategy, creative design, and technical expertise, DigiSphere helps brands like Scout & Molly’s Boutique achieve measurable growth. This success is built on hard work, clear communication, and close collaboration between corporate leadership, franchise owners, internal departments, and our agency team.
Scout & Molly’s Boutique was looking to enhance both the look as well as the conversion rate of their corporate franchise websites. In addition, they wanted to provide a more comprehensive digital offering to their Franchisees and engaged DigiSphere as their agency of record to create a comprehensive franchisee marketing package for their Franchisees to have access to. They also wanted to offer better free resources to their Franchisees digitally.
The first step was to come provide a better architecture and visual online presence for their Corporate and Franchise sites. The Corporate site needed to provide much better interfaces for finding Franchise Locations and helping those locations convert more sales when found. The Franchise site needed to tell the store faster and increase conversions of new potential Franchisees. Some of the challenges we had to solve included:
• Revamping the locations finder for domestic and international franchise locations
• Giving Franchisees a better digital presence that converts more direct sales and directions from the main corporate site
• Customizing the third-party Big Commerce e-commerce sites to match the Corporate brand
• Providing a better architecture and site layout/design on the Franchise site to be more concise, and direct, and increase franchising lead conversions.
• Implementing Schema Markup throughout the sites as well as marking up FAQ pages.
• Better Organic results from on-page and off-page optimization strategy implementation.
• Better GTM, and GA Implementation to refine is being reported on so the company can make better business decisions and have more visibility down to the Franchise store level.
• Providing a corporate marketing program that works for all Franchisees to increase their online presence and increase sales.
With the launch of the redesigned Corporate Franchise site, the client was able to realize better control, better branding consistency, and better business decision-making with the assistance of better data, and provided a comprehensive marketing solution to all of its Franchise locations.
In addition to website and search engine optimization, Scout & Molly’s Boutique utilizes DigiSphere email blasts and social media marketing solutions for the Franchise. We are able to plan our social calendars 45+ days in advance and provide branded social content and recommendations to each Franchisee using the corporate social media marketing service provided by DigiSPhere Marketing.
DigiSPhere is able to attend the Scout & Molly’s Boutique annual Franchisee conventions to provide face-to-face training as well as one on one consultation with each Franchise owner, and participate in the overall corporate culture and experiences of Scout & Molly’s Boutique!
With pros and cons of all recommended web platforms were done. We also strategized on the new site architecture and how to build a platform that the company can grow and scale better over time.
With a new site with improved architecture we were able to structure better-performing organic and paid search campaigns which yielded better ROI on all efforts put forth.
In addition to enhancing mobile speed and performance with the same front-end look and feel, the implementation of Schema on products and FAQ pages enhanced the organic results and exposure of the client in organic searches.
The implementation of customized GA4 tracking allowed for a better understanding of direct sales and led to new ways to optimize beyond the original design for better conversion rates on direct sales of the site, and informed future business decisions of the company as a whole.
As a Corporate Franchise marketing expert, DigiSphere Marketing was able to achieve the goal of the client by enhancing the online and online branding of the company. Core metrics were improved upon which led to better ROI on all digital marketing dollars spent. Franchisees received a more comprehensive online presence and increased online sales from the corporate franchise & franchisee microsites.
DigiSphere Marketing has combined marketing, design, and technical knowledge to help companies like Scout & Molly’s Boutique see marketing and business success through hard work, clear communication, and comprehensive robust engagement of many disparate departments from the client side and from our agency’s side.
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