The holiday season is the most wonderful and most competitive time of year for brands. With customers scrolling for deals, gift ideas, and inspiration, December presents a golden opportunity to keep your audience engaged while spreading a little seasonal cheer.
To help your business stay active, relevant, and top-of-mind, we’ve gathered 12 festive content marketing ideas that work beautifully across social media, email, blogs, and beyond.
🎄 Day 1: Kick Off With a Holiday Countdown
Start December with a themed countdown to Christmas or the New Year. Daily posts or stories featuring deals, tips, or fun trivia build anticipation and keep followers checking back for more.
🎁 Day 2: Showcase Gift Guides
Create visual or blog-style gift guides for different audiences: “Gifts Under $50,” “For the Tech Lover,” or “Local Favorites.” Link products or services directly to drive conversions.
🌟 Day 3: Share Customer Appreciation Posts
Highlight loyal clients or customers with testimonials, success stories, or shoutouts. Gratitude posts humanize your brand and build community loyalty.
❄️ Day 4: Behind-the-Scenes Holiday Fun
Show your brand’s personality! Share photos or videos of your team decorating the office, wrapping gifts, or participating in a holiday charity event. These moments make your brand relatable and memorable.
🎅 Day 5: Host a Holiday Giveaway
Engage your audience with a festive giveaway on social media. Encourage followers to like, share, or tag friends for a chance to win; it’s an easy way to increase visibility and followers organically.
🕯️ Day 6: Feature Holiday Tips or Tutorials
Offer value with how-to content: “How to Pick the Perfect Gift,” “Holiday Décor Ideas,” or “Ways to Give Back This Season.” Educational content keeps your brand relevant and shareable.
🎀 Day 7: Highlight Seasonal Products or Services
Spotlight items or services perfect for the holidays. Use carousel posts, short videos, or stories to show how your offerings solve holiday-related problems or make great gifts.
🎉 Day 8: Share a Year-in-Review Post
Reflect on the highlights of your year: achievements, milestones, or community impact. It’s a great way to show gratitude while reinforcing credibility and brand growth.
🧣 Day 9: Collaborate with Local Partners or Influencers
Team up with other local businesses or creators to cross-promote content. Collaborative campaigns expand your reach and tap into new audiences during the busiest shopping season.
🍪 Day 10: Post a Holiday Recipe or DIY Idea
Even if your business isn’t food-related, sharing a fun recipe, DIY project, or seasonal hack is a great way to join in the holiday spirit and encourage engagement.
🎆 Day 11: Create a “New Year, New Goals” Post
Inspire your audience as the year winds down. Share your company’s goals for the new year or ask followers to comment on their own resolutions to boost interaction.
💫 Day 12: Say Thank You & Spread Cheer
End your “12 Days of Content” with a heartfelt thank-you post. Express appreciation for your customers, employees, and followers. Include a warm holiday message or a digital greeting card.
Final Thoughts
The holidays are the perfect time to combine creativity with connection. By using these 12 festive content ideas, your business can stay active, inspire engagement, and build genuine relationships that last well beyond December.If you need help planning or creating seasonal content that drives results, DigiSphere Marketing can help you design a strategy that keeps your brand shining bright all season long.
Ready to elevate your holiday marketing? Contact DigiSphere Marketing today! Our team is here to support your seasonal campaigns and ongoing digital strategy.
