Have you noticed any of the AI components Google added into its search results over the past few months?
Whether you use it for business or pleasure, we’re sure you’ve encountered the “AI Overview” that appears if you ask Google certain questions. This was one of many things the premier search engine implemented earlier this year, and, as always, it affects how businesses approach their SEO marketing agency. Check out this quick preview of what Google’s latest AI elements mean for digital marketing.
What is Google’s AI Overview?
Whenever you type an intelligible question into the Google search bar, depending on the topic, it produces a section labeled, “AI Overview,” with a diamond next to it. This is an AI generated response to the question, gathered and synthesized from anything Google considers the most authoritative sources for the subject.
For example, if you ask it “What is SEO?” it creates a summary with a drop-down menu (“show more”), linking to half a dozen expert articles. In theory, this helps the user get a comprehensive and easily accessible answer to their query without scrolling through less relevant search results.
What Does It Do for Businesses?
Of course, it’s easy to see the business implications for AI Overview. The feature can address numerous queries related to the products and services your customers seek.
If you own an automotive dealership, for instance, you’ll want to know what your target audience may get from the overview when they search for car topics. They might key in something along the lines of “how do I select a used car,” leading to some advice on investigating, valuing, financing, and so forth.
Also, like everything else on Google’s search results, it would be best to secure your business’s place within the AI Overview resources (the articles and websites it references). Fortunately, there are various ways to achieve this, including paid ads (PPC), which also appear in the overview results. It may be difficult for smaller businesses to get onto the results, but always remember that it’s possible to beat the odds with well-sourced and effective website content.
Limitations and Weaknesses of AI Overview
Interestingly, the AI Overview doesn’t appear with every single question a user asks. With the aforementioned example, you would have to type “how do I select a used car” rather than “how to select a used car.” So, the feature is still a little unpredictable and temperamental to some extent.
Finally, if you desire to take advantage of the overview section, then it’s important to tailor your content to avoid certain forbidden topics. AI Overview avoids sensitive topics, including politics, news, and events. It also doesn’t yield results for subject matter related to finance, personal problems, food recipes, or other search results covered by its other features.
Learn How to Capitalize on AI with DigiSphere Marketing
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