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How to Fix Bad Reviews on Yelp

Online reviews can make or break your business. Positive reviews can bring in new customers, while negative reviews can keep people away. If you have negative reviews on your company’s Yelp page, all hope is not lost. Read on to learn how to fix bad reviews on Yelp.

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First, claim your Yelp page. Many business owners do not know that your company can receive poor reviews on Yelp, even if you have not created a Yelp page. Customers can come up with a page for you. Claiming a business page is free and it can improve your online reputation with customers. You can add pictures to your Yelp page, update your contact information, and edit your operating hours. When you provide up-to-date information to potential customers, people can gain a positive first impression of your business.

Once you’ve created your Yelp page, you’re ready to manage bad reviews. You want your negative and positive review proportions to be as favorable as possible. One way to do this is to encourage your customers to leave satisfied reviews. Often times, people are only inclined to leave reviews if they had a negative experience. That means all of the customers who had a positive experience are keeping their satisfaction to themselves. If you offer incentives to happy customers, you can improve your ratio and attract potential customers.

When it comes to dealing with negative reviews, respond tactfully. You can turn a negative review into a positive review if you approach the situation with care. Respond with a respectful tone and try not to take the review personally. You can respond publicly or privately on Yelp, but whichever option you select, be sure to practice good customer service. You only have to respond to bad reviews that you think you can make better. Sometimes people leave problematic reviews, and these reviews do not need responses because most customers can see that the negative review is not reliable.

Following these tips can make all the difference on your company’s Yelp page. For more help marketing your business, reach out to DigiSphere Marketing. You can contact us by emailing or calling 1-800-807-3031. We look forward to hearing from you soon!