Savvy business owners know that social media platforms are an indispensable part of their online marketing endeavors. They offer an important opportunity to interact with customers before, during, and after transactions.
Did you know social media can also turbocharge your website SEO?
Yes, and it reinforces the idea that everything you do with online marketing comes together and feeds off one another. These are just a few reasons we believe you can use social media to enhance SEO and reach your target audience easier and faster.
Boosting Your SEO with Social Media
Spread Your Branding Content Further – We always emphasize SEO, social media, and search engines for pretty much the same reason: they do the most to get your name out there. The more you do that, the more Google’s algorithms will favor your web pages for its search results. You can accomplish this by creating everything from short YouTube tutorial/promo videos to business infographics on Facebook and Instagram. Anything that helps customers learn about you and your business niche will get you in the right direction. Also, if you’re new to business (or online marketing), you don’t have to try every social media platform all at once. Some of the top businesses will select two or three, master them, and turn them into advertising juggernauts, yielding tremendous ROI.
Customer Relationship Building – As we’ve said before, social media marketing is almost mandatory for businesses these days. That’s because it’s the fastest way to build a rapport with both future customers and loyal patrons. Think about what it would be like if you didn’t engage with your customers over social media. Someone else will, and gain their patronage ahead of you. So, it’s smart to devote some time to responding to social media posts, and creating good content with effective “calls-to-action (CTA).” That last part ensures that folks not only enjoy the social media posts but act upon them by visiting your site.
Attract More Website Traffic – This is normally the greatest prize, where you finally get a larger volume of folks on your company website, resulting in more product/service purchases. Yes, getting your social media followers over to your website is just one small step away from profitable conversions.
Don’t Forget Why SEO Helps Brand Awareness
Finally, it’s worth reviewing why we bother with SEO so heavily. It all boils down to building stronger brand awareness by getting on top of local search results. In the old days, this involved posting physical signage, billboard ads, and radio spots. Today, however, website SEO trumps everything.
So, even if you have little interest in social media and website design, you should partner with someone who can help you conquer it for the sake of business growth. The good news is you don’t have to struggle with online marketing alone.
DigiSphere Marketing’s team of professionals can help you stay ahead of the curve with effective and affordable online advertising strategies. We offer a comprehensive service that takes care of all the crucial elements: SEO, social media, website design, PPC ads, email newsletters, and more. You’re welcome to contact us anytime to learn more about these topics by calling 941-803-4141.