Written by digiadmin on . Posted in autmotive seo, Blog.
Digital marketing for automotive dealerships is critical, and a key part of that strategy is Search Engine Optimization or SEO. If your dealership is not using SEO as part of your digital marketing program, you are giving your competition an edge. DigiSphere Marketing is an expert in SEO and making the best use of it for your company. Here is why it is so important:
Written by digiadmin on . Posted in automotive PPC, Blog. Leave a Comment
You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?
Written by digiadmin on . Posted in Blog, Responsive Websites. Leave a Comment
A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.
Written by digiadmin on . Posted in Blog, News.
Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).
Written by digiadmin on . Posted in autmotive seo, Blog. Leave a Comment
Search Engine Optimization (SEO) is a lot more than just worrying about the right keywords to link to your social media pages. It is also not about how the website copy looks or reads, though good spelling and grammar are important. The technical aspects of SEO are just as important, so let’s review some of the things we look for at DigiSphere Marketing.
Written by digiadmin on . Posted in Uncategorized.
If you don’t know what a Google My Business Short Name means, or don’t have one, here is a quick primer on what Google My Business Short Names are and how they can benefit you.
Written by digiadmin on . Posted in Blog, Social Media Marketing.
Automotive dealerships have traditionally used TV, radio, and print advertising to market themselves. In today’s digital world those channels may not be enough. Younger car buyers have looked at your dealership, vehicle inventory, and reviews about you before they ever set foot in the door. In the same way, social media presence is making a much bigger impact on current and prospective customers. You need to transform your social media presence if you aren’t currently paying attention to it.
Written by digiadmin on . Posted in Blog, Responsive Websites.
A website represents your company to the world through the Internet. Companies should spend more time thinking about how to make their website stand out. More and more people look at companies digitally before they ever set foot in the door, so take the time to make it attractive and having the right messages. Here are five reasons it may be time to invest in a new website:
Written by digiadmin on . Posted in Blog, Reputation Management, Social Media Marketing.
You may consider online guest reviews of your dealership a low priority not needing your attention or reply. This couldn’t be further from the truth, because all opinions are important and managing them needs to be an integral part of your customer service program. Here is why:
Written by digiadmin on . Posted in autmotive seo, Blog.
If you manage your company’s website and aren’t totally familiar with the concept of Search Engine Optimization (SEO), you are not alone. Many companies develop their own websites to save some money, then wonder why they aren’t getting new customers through their website. The reason may simply be the website has problems which cause Google and other search engines to downrate the site or even ignore it. DigiSphere Marketing can help resolve these issues and get your website noticed by the search engines. Let’s look at some common SEO problems you may not know.
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