DigiSphere Marketing Automotive Blog

DigiSphere Mkt September 29, 2021

Google Updates Keyword Search Policies, Again

Advertisers and marketers might be interested in the news from Google regarding the prominent search engine’s revisions to its keyword search policies. This is bound to have an impact on the way you do business and manage your PPC marketing and SEO, but hopefully in a good way. Anybody savvy in online marketing these days knows how critical it is to be in Google’s good graces in terms of keyword optimization, so you always want to know the best ways to get onto page 1 of your target audience’s web searches.

DigiSphere Mkt August 17, 2021

How to Avoid These Six Facebook Ad Mistakes

Facebook advertising can be one of the fastest and most effective ways to grow your business, promote your brand, or raise awareness for a cause. It’s a powerful way to kickstart things, but do you know how to avoid these six Facebook ad mistakes?

DigiSphere Mkt June 30, 2021

How Does SEO Go Hand-in-Hand with Google Ads?

For most, search engine optimization (SEO) can be a very mysterious thing at times. It is used to increase rank in search results online, but it’s also an ever-changing landscape that requires a level of research, creativity, timing, and more. One of SEO’s biggest sidekicks that can at times help rankings increase is Google Ads.

DigiSphere Mkt May 31, 2021

What the New iOS and Facebook Updates Mean for Your Dealership

Platforms such as Facebook have become a vital component of any business marketing strategy, namely within the automotive industry. Apple’s iOS 14 platform has rapidly risen as one of the prominent mobile operating systems in the world; therefore, advertisers nationwide make the most of their digital strategies to plug into the platform. A great number of dealerships may not be aware that major changes are coming to both platforms that will influence the way they advertise and monitor consumers’ activities.

DigiSphere Mkt April 26, 2021

SEO vs. SEM vs. PPC

If you are a business owner who is new to the digital marketing world, then you may have already encountered new terminology that seems like a foreign language. To help you better understand these digital marketing terms, we have outlined three strategies used for digital marketing campaigns and what they mean for your business.

DigiSphere Mkt March 30, 2021

GMB Messaging for Desktop Has Rolled Out

Google My Business (GMB) is a free tool that permits you to promote a business profile on Google Maps and search features. It can include location and website information for your business, thereby making it easier for prospective customers to find and contact you. Now GMB is rolling out a Messenger feature for your desktop dashboard. This will permit easier communication between you and your customers. Here is more about GMB’s new feature:

Mobile Website Creation from DigiSphere Marketing

DigiSphere Mkt February 28, 2021

The Importance of Building a Mobile-Friendly Website

DigiSphere Marketing is highly aware that your website is very possibly the most vital tool for promoting your dealership. In the world of technology we live in, seemingly everyone connects to the internet on a daily basis.

DigiSphere Mkt January 19, 2021

Are You Making SEO a Priority in Marketing Your Dealership?

Search Engine Optimization or SEO is widely used by digital marketing agencies such as DigiSphere Marketing to help optimize your dealership’s website when potential customers are using a search engine to find your products or services. SEO is a critical part of getting your dealership’s name, location, products, and services in front of customers. Without a good SEO strategy, your website may not be found when customers are searching. But there is more to SEO than simply getting placed on search results, and here is why:

DigiSphere Mkt December 24, 2020

Improve Your Dealership’s Online Reputation

Your dealership’s online presence is now more important than ever as customers switch from onsite purchasing or leasing to using virtual shopping and buying. What you might not be considering are all the sites that influence customers because they contain information about you from reviews and other customer comments. This is your online reputation, and you need to pay attention to it. Here are some things you need to consider when dealing with your online reputation.

DigiSphere Mkt December 15, 2020

Big Tip Tuesday Episode 1

Today we released our first episode in our Big Tip Tuesday series where we educate dealers on digital marketing in today’s ever-changing space.Below is the video and transcription of the video.

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