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Transform Your Dealership’s Social Media!

Automotive dealerships have traditionally used TV, radio, and print advertising to market themselves. In today’s digital world those channels may not be enough. Younger car buyers have looked at your dealership, vehicle inventory, and reviews about you before they ever set foot in the door. In the same way, social media presence is making a much bigger impact on current and prospective customers. You need to transform your social media presence if you aren’t currently paying attention to it.

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DigiSphere Marketing Google Ads

Google Ads to Remove Average Position Metric

Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).

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Automotive Websites

Improve Your Dealership’s Website with These Steps

A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.

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