Search Engine Optimization (SEO) is a lot more than just worrying about the right keywords to link to your social media pages. It is also not about how the website copy looks or reads, though good spelling and grammar are important. The technical aspects of SEO are just as important, so let’s review some of the things we look for at DigiSphere Marketing.
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Google has announced starting September 30 they will be removing the average position (AP) metric from Google Ads. The “starting” statement was Google’s and implies that the metric will be removed from customer accounts over time. Regardless of the timing, we think it is a good idea to use new metrics that Google has introduced (see below).
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A lot goes into owning an automotive dealership. Not only do you need to keep your dealership running smoothly in person, but you also need a website that runs smoothly. In today’s digital era, many car buyers are most likely to visit your dealership’s website before visiting your dealership in person. To make a positive first impression on your guests and to increase your chances of making sales, read on to discover three simple steps for improving your dealership website.
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You may see retargeting in your social media interactions without realizing it occurs. As an example, you may go shopping online for a new coffee pot. You don’t buy anything but rather go to a sports page to check hockey scores, then you leave that to check your Facebook feed. There in front of you is an advertisement for the coffee pot you had pondered earlier. This is retargeting at work. Why is it important to auto dealers?
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In today’s digital era, digital marketing is more important than ever. If you are marketing a car dealership, you want to craft a successful digital campaign that attracts returning customers and new clients. Read on for the best digital marketing strategies for your dealership.
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Pay-per-click (PPC) advertising is a key part of your company’s SEO strategy because it offers immediate results in bringing potential customers to your website and ultimately to your bottom line as new sales. It is also an important way to build an identity for your brand or products and should not be ignored when looking at your marketing budget. Here are some elements to consider when looking at your next PPC campaign:
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Google has been working on mobile-first indexing for some time, and just announced that starting in September 2020 they will be switching to mobile-first indexing for all websites. When a domain is switched to mobile-first indexing it will see an increase in Googlebot activity as the site is reviewed and indexed.
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In today’s digital era, you can’t ignore mobile. Mobile can be considered the most important part of modern marketing. This is because smartphones are a way of life. Next time you’re in a public space, take a look around. Most people will likely be using their smartphone, holding their smartphone, or their smartphone will be in their pocket or on the table in front of them.
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Google makes small incremental updates regularly to their search algorithms, but periodically they do a more significant update called a “core update”. Here is what Google says about core updates and their purpose in their Webmaster Central Blog:
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Marketing strategies for car dealerships are constantly changing to reflect local markets and buying patterns. Dealerships must plan their budgets carefully to take full advantage of the money available, but there are some strategies that car dealerships can use to maximize their ad dollars.
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