Without a doubt, there’s a right way and a wrong way to go about paid search marketing. Using the wrong tactics can waste time and money. While online marketing success can feel like a moving target, it’s more than possible to implement reliable paid search strategies to bring traffic to your business.
Read More »Don’t Make These Common Paid Search MistakesPosition Zero is the coveted spot all business owners should want to occupy when people search for their products and services on Google.
What exactly is Position Zero? It’s the one you’ll see at the top of the first-page results on Google, otherwise known as a “Featured Snippet.” If you can get your website into this exalted status, it will do wonders for business traffic.
Read More »How Do I Reach Position Zero on Google?Are you getting the most out of your online marketing efforts as a restaurant owner? Restaurants, especially sole proprietorships, depend heavily on web-based advertising to promote themselves to a local audience. Even large chain companies use online resources to get to the bottom of what patrons in a certain area desire.
Let’s delve further into the topic by examining these ways to enhance your web presence as a restaurant owner.
Read More »The Best Ways to Use Online Marketing for RestaurantsFranchise businesses are very popular and lucrative across many business sectors in America. You may wish to enter a franchise relationship, and, if so, you’ll want to know how to market your brand. Fortunately, there are several advantages to buying into a proven franchise system, but that doesn’t take away the need to know today’s web marketing techniques.
Read More »Effective Franchise Marketing is Yours with These TipsWe currently live in a fast-paced digital age. Technology changes at the drop of a hat and staying ahead of the curve is more important than ever. This means it’s time to sink or swim. In a recent poll, it was determined that 72% of all customer interactions are digital. This speaks to how much the game has changed. The same study also concluded that 70% of organizations are currently struggling to provide connected user experiences. With almost 3 quarters of businesses facing difficulty in this area, projected losses could possibly amount to as much as 7 million dollars.
Read More »Over Half of Customer Interactions are Digital: Are You Prepared?The savviest business professionals know they need to have a solid web presence in accordance with what is known as Search Engine Optimization (SEO). DigiSphere Marketing specializes in helping businesses do that.
Read More »Optimize Your Website for Various Search MediumsIf you have a website, it’s likely that you’re trying to get it to rank well on Google. Yet, it can be difficult to get your website to rank on page one or get to the top of Google, especially if you are not utilizing SEO tags.
Read More »Most Important SEO Tags for Achieving Ranking SuccessGoogle is making some changes that will restructure its business apps and services. Formerly known as Google My Business (GMB), it will now be called Google Business Profile (GBP).
Read More »GMB is Now GBPImage SEO has quickly become a crucial component of content marketing to boost your organic rankings and drive traffic to your site. DigiSphere Marketing is a full-service marketing agency consisting of a team of digital ninjas expertly combining the ancient traditions of marketing with the new customs of the 21st century. We can help you revamp your visual content and reap the rewards of image SEO.
Read More »Reap the Rewards with Image SEOYou’re a business owner. You want to be successful and are always striving to stay ahead of the competition and ensure that your customers come back for more. Today’s technology is changing on an almost daily basis and staying ahead of the game is now more important then ever. Marketing your products and services to a desired demographic and doing it well can often mean success or failure. The key elements involved are reach and impressions. Much like theory and [practice, they’re the yin and yang of successful marketing.
Read More »Reach vs. Impressions: What’s the Difference?
